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Is Digital Signage the New Platform in Retail?

The first time I walked into a department store that had thrown their clunky cash register out the window and replaced it with an iPad, I thought, “Wow. Look at this advancement.”

Now that we’ve moved successfully into the Information Age (or Digital Age), it’s safe to say that the technological advancements we experience every day will only improve.

And with the Internet of Things (IoT) leading those advancements, there is no doubt that each and every industry that uses digital signage has the potential to be at the forefront.

This includes the ever-evolving, fast growing retail industry. Digital signage is the “new” platform in retail.

Here’s how it can up the ante for your business…


6 Ways Smartphones Affect Digital Signage Campaigns

Where’s your cell phone right now?

If you’re like me, then it’s within arm’s reach.

64% of Americans own a smartphone (as of 2015). And that number is rising drastically, we all know.

Before long, they will be attached to our person.

I know, I know…

Wearables is a blog post for another day.

Without mobile devices, we are somewhat disconnected. With them, we are limitless. That’s why making sure they are a part of our digital signage campaigns is crucial, especially in the retail sector.

Thanks to responsive websites and mobile applications, customers expect visual and interactive experiences when they shop.

With that in mind, building a digital campaign that engages and educates can not only attract more customers to your brand, but can affect your digital signage campaigns in ways that increase profits and encourage customer interaction.

With the way technology is headed today, it’s a boat you really want to be on.


8 Tips for Launching Your First Digital Signage Campaign

Launching your very first digital signage campaign is a big deal.

You’ve decided to graduate from sticky notes and posters to a widescreen monitor that talks to people, so you want to make sure it’s done right.

We want to make sure, too. That’s why we publish these posts; because you have questions and we have answers.

So let’s have at it.

Let’s dig into our 8 tips on launching your first digital signage campaign.


When Digital Signage Meets The Internet of Things

Quantum mechanics say that we, as energetic human beings, are all connected.

The Internet of Things (IoT) says that we, as technological human beings, are also all connected.

These connections are about to get a whole lot bigger.

Simply put, the Internet of Things is the idea of connecting any device equipped with an on/off switch to the Internet.

These devices (phones, commercial ovens, restaurant kiosks, digital signs, computers, oil rigs, etc.) communicate with one another, leaving out the middleman and streamlining the entire process.

With broadband Internet becoming more widely available, the cost of connecting is decreasing, and more devices are being created with Wi-Fi ability built right into them.

That includes digital signage.

But why all the connections?

Why do we need our smartphones talking to commercial ovens? To oil rigs in the middle of the ocean? To digital signs smack dab in the center of Times Square?

Because we can.

And because we want to.

And because it’s the way advanced technology is headed.

Let’s look at a handful of industries where digital signage meets IoT, and how it’s changing the face of those industries.


How Do I Measure Digital Signage Return on Investment?

You’re likely reading this post because you’ve been thinking about investing in digital signage, and maybe you never knew it was possible to measure your digital signage ROI.

You know that Company A has seen a decent return on investment, yet you’re not so sure Company B was as lucky. Company C has also been able to pay for the move to digital signage with flying colors…

But will it be different for you?


Why Video is Vital in Your Digital Signage Campaign

Video has changed the world.

Since the very first motion picture shot in the summer of 1878, moving pictures have given us reason to stop and stare.

Videos tell stories. They touch our emotions. Very often, they change our lives.

You remember the movie Forrest Gump, right? The story of the mentally challenged man who accidentally showed up during many historic moments, teaching us life lessons on his road to becoming a millionaire?

Forrest Gump is just one example of how video engages, attracts, and shifts the human condition.

But enough about history. Let’s talk about today, and how video integrated into your digital signage campaign can change the way you do business.

For starters, having the software and hardware to create appealing content is only the beginning. If you’re not using video in pieces of what you create, that’s like owing a motorcycle you never ride. You have the machine to get you places; you just don’t do anything with it.

We want you to ride.

Whether you’re using digital signage to educate your workforce or create killer content for potential customers, video can be the one ingredient that changes everything.


Can Digital Menu Boards Boost Sales?

A picture is worth a thousand words. Isn’t that how the phrase goes?

The idiom refers to the idea that a complex concept can be conveyed with a single image. The phrase was used to describe the effectiveness of graphics in advertising in the early 1900’s.

Here we are, over a century later, and the expression still holds true.

As digital signage continues to enhance marketing strategies in various industries across the globe, the restaurant industry is boasting impressive financial results with eye-popping digital menus.

Many restaurateurs in the QSR/Fast Casual arena agree that digital menus are a worthwhile investment.

Yet some establishments can’t justify spending money to make money.

In 2011, a survey of 200 restaurant owners revealed that roughly 21% had intention to implement digital menu signage in the near future. And while many certainly have, it still leaves many more wondering if the investment is worth it.


Can Digital Signage Ease the Pain of Customer Wait Times?

No one likes to wait.

We live in a culture that expects instant gratification. And while that gratification can’t be met at every turn, digital signage in waiting rooms and other areas can give customers some gratification in the way of colored pictures, powerful messages, interactive games, and other visuals that distract them from waiting in endless lines.

Installing digital signage is the answer many businesses and organizations are turning to, from the transportation and restaurant industries to smaller offices and waiting rooms across the globe.

And while a digital distraction won’t actually make the clock on the wall physically go faster, it can mentally reduce the wait time for anxious individuals everywhere.

Having said that, let’s explore some ways digital signage can ease the pain of customer wait times.


5 Top Digital Signage Challenges

Most kids dash out to get their driver’s permit the second they’re old enough.

Their sweet sixteen comes with a driver’s license—and, for the lucky ones, a sweet ride.

I, however, dragged my feet until right before my freshman year of college to finally get my license.

I could see and want the advantages that having a license would bring: more chances to visit my friends, opportunities to get summer jobs further away from my home, chances to explore the greater independence that comes with growing up.

But I had certain barriers to get around before I could reap those benefits.

I was terrified of driving—of accidentally hitting the gas when I needed to brake, or of another driver deciding to run a red and T-bone me.

Both of my parents were very busy and didn’t have time to spend riding around town with me so I could practice. And even if I did get my license, I didn’t have money for gas, or frequent access to a car.

Many business owners are in a similar situation. After reading about the many benefits of digital signage and seeing some of the statistics, people are eager to take advantage of the technology.

However, barriers can arise that make it difficult to optimize one’s digital signage use and extract the technology’s full potential as a powerful communication tool.