It’s no secret that a large majority of Americans today shop online. (Seventy percent, to be concise.) But that doesn’t mean those online shoppers never stepped foot in an area store first to take a gander at what they eventually bought online.
It could very well be that their decision to buy started at that local store, right in front of a bright and shiny kiosk. Options were offered and decisions were made. Not sure if the product was right, however, the consumer may have headed home, only to be alerted via e-mail hours later of a remarkable discount they could take advantage of, should they decide to buy the product this week.