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7 Ways To Use Digital Signage In Your Omnichannel Experience

It’s no secret that a large majority of Americans today shop online. (Seventy percent, to be concise.) But that doesn’t mean those online shoppers never stepped foot in an area store first to take a gander at what they eventually bought online.

It could very well be that their decision to buy started at that local store, right in front of a bright and shiny kiosk. Options were offered and decisions were made. Not sure if the product was right, however, the consumer may have headed home, only to be alerted via e-mail hours later of a remarkable discount they could take advantage of, should they decide to buy the product this week.

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Digital Signage for Lobbies: 8 Examples

If you’ve ever walked into the lobby of a college or business (and we imagine you have), you’ve likely been greeted by some superior digital signage.

If you haven’t, it’s only because that company hasn’t yet embraced the power of a digital greeting. Yet those that have are seeing some incredible results.

Lobby signage is fast becoming one of the more popular ways to attract attention to potential customers that walk into your business.

It’s the first thing they see when they push open your doors, and the last thing they see when they leave for the day. Because of this, it’s crucial you make a strong and lasting impression.

So what kinds of businesses are using digital signage in their lobbies? Why are they using it? And how are they benefiting by putting an interactive and colorful monitor front and center?

Here are 8 examples of how different companies use digital signage in their lobbies in powerful ways.

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9 Reasons Why Digital Signage is a Good Investment

We talk a lot about digital signage here on the Skykit blog, which makes sense, since it’s our business. But we don’t want to assume that you’re already using digital signage or that you even want to.

So in case you’re on the fence about whether digital signage is really successful, here are 9 reasons digital signage works.

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Installing Your Digital Signage: 7 Things to Consider

While the retail sector currently makes up the largest part of the digital signage industry, it’s making inroads into restaurants, healthcare, the corporate and financial world, and even education.

You’ve also been seeing some promising statistics on the efficacy of digital signage, and the fact that the industry has a CAGR of nearly 9% is encouraging as well.

Like increasing numbers of business people, you may well be considering installing some digital signage. After all, it seems to be bringing great results for others, and since prices for digital signage systems have been steadily dropping, it seems like an easy way to get returns on an investment.

However, you can’t just get any old screen, slap it up at random, and expect to rake in the dough. They aren’t a magical revenue-generating charm.

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Chromecast for Digital Signage

Can you use a Chromecast for digital signage?

Google has been making waves in the digital signage market for about two years. They’ve made it clear that “Google is here” in terms of digital signage.

The Google ecosystem has compelling hardware and software available to drive your digital signs.

There’s frequent discussion about Google-based digital signage using Chromecast as a player. But Google has other products like the Chromebit and Chromebox that also work for digital signage.

So, which one should you use?

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Video Content With Digital Signage

Video on digital signage systems are powerful. A network of connected screens allows a company to advertise, inform, and connect with people all over the world.

But as important as the screens are, it’s what you decide to put on them that really counts.

There are pros and cons to using video, but more and more companies are finding that videos are more effective than still images.

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The Stats Behind Digital Signage For Restaurants

We all know that digital signage and QSR / Fast Casual restaurants are a match made in heaven.

But I like data. And I’m guessing you do too.

I like to know that digital signage actually works in these settings, rather than looking at the digital signage adoption rates and assuming it’s driving revenue for those companies.

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Digital Signage For Healthcare: 7 Ways to Use It

Recently, a family member of mine had a long hospital stay after complications to a back surgery.

When I went to visit him, just finding his room in the large medical campus proved challenging.

The TV high in the corner of the room was stuck on a news channel. Other than that, there was no source of entertainment. I recall my family’s frustration as they tried to get clear information about his condition and the doctor’s recommendations.

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7 Digital Signage Trends for 2016

If you paid attention to digital signage in the seventies, you’ve had the chance to witness the entire development of the industry—and what an incredible rise it’s been.

Back in the seventies, long before the arrival of the modern Internet, enterprising shop owners played VCR tapes on televisions to attract customers. Of course, all content had to be prerecorded, not to mention rewound once you reached the end of the tape.

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