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Where Should You Put Your Interactive Digital Sign?

With digital signage growing faster than the speed of light, it’s great to see all of the different ways industries across the globe are using them.

From powerful videos to informative messages, digital signs are changing the way we do business. Sales are increasing, branding is growing, and marketing strategies are blowing the competition away.

All of this is done because somebody somewhere made the choice to move their marketing concepts to digital signage. Sometimes those somebodies come up with a really great idea when they create their digital campaign, too, and that idea is to have their clients or customers engage directly with the colorful screen before them by way of interactive digital signage.

Those really good ideas are taking digital interactive marketing and customer engagement to a new realm. Here’s what I mean:

In 2015, a study published by the Markets and Markets research firm determined that the interactive display market would grow by 12% over the next five years. That increase is estimated to bring the interactive market to upwards of $14.9 billion by 2020.

That’s an incredible increase that speaks volumes.

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Digital Signage 101

Once upon a time in a land far, far away, digital signage didn’t exist.

If businesses wanted to attract the attention of consumers, they did it with posters, radio ads, or television spots. Sales people were deployed in droves, and the phone became a salesman’s best friend.

Then the VCR was born. Not only did it allow us to see our favorite movie over and over again, it was the first indication that video could be produced, stored, and played back for promotional reasons. In the 1970’s, retailers could use the ancient machines to play commercials or advertisements in-house for their customers to view as they passed by the shirts to get to the pants.

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4 Tips to Help You Create Visual Display Content That Resonates

Every once in a while we see a marketing campaign that flops. Meant to resonate with consumers and steal the show, some marketing strategies (whether it involves a visual display or not) fail miserably, sometimes doing more harm than good.

Take Burger King’s former mascot ‘The King’, for example.

Created in an attempt to stand up against McDonalds long-time hero Ronald McDonald, the odd looking mascot and his strange commercials ended up turning people off instead of bringing them into the restaurant.

The result was a decrease in sales.

He fought a good fight, but because of the 6% loss in sales in the first quarter of his life, The King was laid to rest in 2011.

Another notable fail was Bud Light’s ‘Up for Whatever’ campaign in 2015. In the campaign, the beer was positioned as the perfect beverage “for removing no from your vocabulary for the night.”

The innuendo tucked inside the campaign didn’t make people want to buy the beer, it made them want to not buy it – the exact opposite of what a killer marketing campaign should do.

I could write this entire blog post on failed marketing campaigns, but I won’t.

I think the examples here and any you might be thinking about right now are enough to make you understand that your content in any marketing campaign needs to make sense, resonate with the audience, and leave them wanting more.

So how do you create content for your visual display campaign that really resonates without failing, offending, or butchering your sales?

Here are 4 tips to help you create content that resonates with your audience and makes you look like a superhero all at the same time.

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Digital Signage VS. Print: Is it Time to Ditch the Posters?

When I was a kid, I remember hoping I would see one of those billboard guys rolling a new sign on any given billboard as we whizzed down the highway.

It fascinated me, the way two or three men rolled a brightly colored advertisement into place for all the world to see.

As I drive down the highway today, I still see those billboards, only they don’t require those men with the tools to roll it and glue it.

One by one, digital billboards are replacing static boards.

And that’s not the only place paper advertising is being replaced by digital signage; thousands of brick and mortar stores are ditching their posters and POS banners for the new technology.

HR departments communicate with their employees about training and compliance within minutes instead of mailing out physical copies to each location.

It sounds cool, but does it actually make sense for your business?

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5 Reasons to Go With Cloud-Based Digital Signage

You know signage is a good option. But when it comes to cloud-based digital signage or on-premise / hosted solutions… which one is best for you?

There are so many hardware choices, software choices, screen options, kiosk options, and touchscreen options…

I’ll stop there.

With so many choices, it can make the decision to move to digital signage a tough one.

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When does it make sense to use LED screens for digital signage?

One of my favorite aspects of the digital signage industry is the history of its growth. With 2016 in full swing, it’s safe to say this chapter of history is all about LED screens.

LED screens, or light-emitting diode screens, are changing. Where they were primarily used outdoors at large sporting events or other venues, the screens are now popping up indoors, changing is size, changing in price, and changing the way the world does digital signage.

When a retailer or business isn’t using an LED to share their message with the world, they’re using LCD screens, or Liquid Crystal Screens.

These screens or panels use less power than an LED screen because they work on the principle of blocking light rather than emitting it.

If you’re going to have a digital sign where viewers will be up close and personal, you probably want to go with an LCD screen.

Determining which of these technologies is right for you hinges on your application, your objectives, and your budget.

There are other considerations to bear in mind, too, like lighting.

Will your sign be in ambient light? Natural light? Or artificial light?

All of these questions and more need to be answered so you can determine when and if it makes sense to use LED screens in your digital signage campaign.

So let’s take a look at the difference between LED and LCD, and whether or not the LED option is right for you.

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Understanding Digital Signage Basics

If you’re new to the world of digital signage, you have a lot of questions:

What exactly is digital signage?
Why do I need to use digital signage?
Where do I begin?
What kind of software do I need?
What kind of hardware do I need?
What type of content should I display?
Finding the answers to these questions can help you understand the basics of digital signage so you can make an educated decision before diving in.

None of this has to be complicated.

And we don’t want it to be.

That’s our goal. To make the process of implementing digital signage cost-effective, flexible, and easy to manage, while maintaining the comprehensive technical requirements.

You and your company may be interested in the concept of digital signage, but if you don’t understand how to align the hardware with the software, what kind of content you need to create, or how and where to begin, you may resist moving forward.

In this post, we’re going to take you through the basics of digital signage so that by the time you’re done reading it, you’ll know what to do and where to begin.

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5 Examples of How Industries Use Digital Wayfinding

Digital wayfinding, a remarkable advancement in the digital signage world, wasn’t always so remarkable.

Once upon a time, wayfinding consisted of carving directions into stone or bending a young tree at a certain angle to show the way to an important place.

It worked.

And then the motorcar was built. The world recognized it needed traffic engineers to manage the clunky cars so they wouldn’t crash into each other as they made their way along the dusty roads.

It was these traffic engineers that began to think about sign systems. Before long, road signs, arrows, and exit signs were put up, taking the pain out of exploring unchartered territory.

Today things are much different. I don’t need to tell you that, because you already know just how different they are.

From GPS systems to mobile apps to digital signage, wayfinding has grown. And it’s not about to stop anytime soon. From standing kiosks to mobile apps, wayfinding is leading the way – literally.

So who in the industry is using digital wayfinding? And is it working for those that are using it?

Here are some ways different industries incorporate wayfinding, and how that incorporation is changing the way businesses and organizations are showing up in the world.

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10 Reasons Why You Should Use Digital Signage

In the spirit of blog posts everywhere that offer twenty reasons or ten reasons or fifty reasons to do something, we wanted to hop on board with our own list.

It’s about digital signage, of course. (You’re shocked, I know.)

Let’s just cut to the chase, shall we?

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