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5 Reasons to Go With Cloud-Based Digital Signage

You know signage is a good option. But when it comes to cloud-based digital signage or on-premise / hosted solutions… which one is best for you?

There are so many hardware choices, software choices, screen options, kiosk options, and touchscreen options…

I’ll stop there.

With so many choices, it can make the decision to move to digital signage a tough one.


When does it make sense to use LED screens for digital signage?

One of my favorite aspects of the digital signage industry is the history of its growth. With 2016 in full swing, it’s safe to say this chapter of history is all about LED screens.

LED screens, or light-emitting diode screens, are changing. Where they were primarily used outdoors at large sporting events or other venues, the screens are now popping up indoors, changing is size, changing in price, and changing the way the world does digital signage.

When a retailer or business isn’t using an LED to share their message with the world, they’re using LCD screens, or Liquid Crystal Screens.

These screens or panels use less power than an LED screen because they work on the principle of blocking light rather than emitting it.

If you’re going to have a digital sign where viewers will be up close and personal, you probably want to go with an LCD screen.

Determining which of these technologies is right for you hinges on your application, your objectives, and your budget.

There are other considerations to bear in mind, too, like lighting.

Will your sign be in ambient light? Natural light? Or artificial light?

All of these questions and more need to be answered so you can determine when and if it makes sense to use LED screens in your digital signage campaign.

So let’s take a look at the difference between LED and LCD, and whether or not the LED option is right for you.


Understanding Digital Signage Basics

If you’re new to the world of digital signage, you have a lot of questions:

What exactly is digital signage?
Why do I need to use digital signage?
Where do I begin?
What kind of software do I need?
What kind of hardware do I need?
What type of content should I display?
Finding the answers to these questions can help you understand the basics of digital signage so you can make an educated decision before diving in.

None of this has to be complicated.

And we don’t want it to be.

That’s our goal. To make the process of implementing digital signage cost-effective, flexible, and easy to manage, while maintaining the comprehensive technical requirements.

You and your company may be interested in the concept of digital signage, but if you don’t understand how to align the hardware with the software, what kind of content you need to create, or how and where to begin, you may resist moving forward.

In this post, we’re going to take you through the basics of digital signage so that by the time you’re done reading it, you’ll know what to do and where to begin.


5 Examples of How Industries Use Digital Wayfinding

Digital wayfinding, a remarkable advancement in the digital signage world, wasn’t always so remarkable.

Once upon a time, wayfinding consisted of carving directions into stone or bending a young tree at a certain angle to show the way to an important place.

It worked.

And then the motorcar was built. The world recognized it needed traffic engineers to manage the clunky cars so they wouldn’t crash into each other as they made their way along the dusty roads.

It was these traffic engineers that began to think about sign systems. Before long, road signs, arrows, and exit signs were put up, taking the pain out of exploring unchartered territory.

Today things are much different. I don’t need to tell you that, because you already know just how different they are.

From GPS systems to mobile apps to digital signage, wayfinding has grown. And it’s not about to stop anytime soon. From standing kiosks to mobile apps, wayfinding is leading the way – literally.

So who in the industry is using digital wayfinding? And is it working for those that are using it?

Here are some ways different industries incorporate wayfinding, and how that incorporation is changing the way businesses and organizations are showing up in the world.


10 Reasons Why You Should Use Digital Signage

In the spirit of blog posts everywhere that offer twenty reasons or ten reasons or fifty reasons to do something, we wanted to hop on board with our own list.

It’s about digital signage, of course. (You’re shocked, I know.)

Let’s just cut to the chase, shall we?


6 Ways Smartphones Affect Digital Signage Campaigns

Where’s your cell phone right now?

If you’re like me, then it’s within arm’s reach.

64% of Americans own a smartphone (as of 2015). And that number is rising drastically, we all know.

Before long, they will be attached to our person.

I know, I know…

Wearables is a blog post for another day.

Without mobile devices, we are somewhat disconnected. With them, we are limitless. That’s why making sure they are a part of our digital signage campaigns is crucial, especially in the retail sector.

Thanks to responsive websites and mobile applications, customers expect visual and interactive experiences when they shop.

With that in mind, building a digital campaign that engages and educates can not only attract more customers to your brand, but can affect your digital signage campaigns in ways that increase profits and encourage customer interaction.

With the way technology is headed today, it’s a boat you really want to be on.


8 Tips for Launching Your First Digital Signage Campaign

Launching your very first digital signage campaign is a big deal.

You’ve decided to graduate from sticky notes and posters to a widescreen monitor that talks to people, so you want to make sure it’s done right.

We want to make sure, too. That’s why we publish these posts; because you have questions and we have answers.

So let’s have at it.

Let’s dig into our 8 tips on launching your first digital signage campaign.


When Digital Signage Meets The Internet of Things

Quantum mechanics say that we, as energetic human beings, are all connected.

The Internet of Things (IoT) says that we, as technological human beings, are also all connected.

These connections are about to get a whole lot bigger.

Simply put, the Internet of Things is the idea of connecting any device equipped with an on/off switch to the Internet.

These devices (phones, commercial ovens, restaurant kiosks, digital signs, computers, oil rigs, etc.) communicate with one another, leaving out the middleman and streamlining the entire process.

With broadband Internet becoming more widely available, the cost of connecting is decreasing, and more devices are being created with Wi-Fi ability built right into them.

That includes digital signage.

But why all the connections?

Why do we need our smartphones talking to commercial ovens? To oil rigs in the middle of the ocean? To digital signs smack dab in the center of Times Square?

Because we can.

And because we want to.

And because it’s the way advanced technology is headed.

Let’s look at a handful of industries where digital signage meets IoT, and how it’s changing the face of those industries.