SKYKIT RESOURCES

Skykit Blog

Take a break and read all about it​

Digital Signage and Pokémon Go for Local Businesses

In July of 2016, the landscape of the world changed virtually after a colorful, animated war broke out. Everywhere across the globe, soldiers, both young and old, could be found wandering the land with square, lighted devices in their hands. (a.k.a. smartphones.)

The soldiers aren’t dressed in camouflage, but in plain clothes. Usually.

They don’t wear helmets and they move in packs. Usually.

They are the players of Pokémon Go, a mobile device game where users locate, capture, battle, and train virtual creatures. The game, created by Niantic, uses a GPS locator to place the creatures in the same real-world location as the player. The game has gained extreme popularity worldwide.

READ IT
corporate digital signs by Skykit
Skykit

Which Digital Signage Software is Right for My Business?

So you want to move into the land of digital signage. You’ve seen the benefits and you want a piece of it. The next step is to choose a software that is simple to use, makes sense, and gives you peace of mind moving forward.

And as digital out-of-home (DOOH) advertising, (or network digital advertising, or digital signage) begins to grow, so do the many software options available to users.

Depending on what you are doing with your digital display, you’ll need a software that responds to what you need. In a word, the software you choose will be the deciding factor in how you deliver your message to the masses. Your message needs to be effective, for without an effective message, you’re digital campaign will fall flat on its face.

Let’s take a deep dive into what attributes and levels of performance you should be looking for in digital signage software so you can make an educated decision when it comes time to buy.

READ IT

Outdoor Signage and Social Media at the Rio Olympics

The Olympics take it up a notch every year. From the opening ceremony to the carrying of the torch to the brilliant team colors worn by competitors from every country, one would think that the Olympics in Rio has everything they need for the most spectacular show on earth.

And they do…

They have everything, including some incredible outdoor digital signage that brings the 2016 Rio Olympics to a space where it is safe to say that any Olympic event today, in any location, has the ability to be the most technologically advanced event in the world.

READ IT

Google Digital Signage: Chromecast, Chromebit, and Chromebox

As Google digital signage grows, so do the pieces of hardware and software available to users. Google has stepped up with different kinds of hardware to help users make the most of their technological needs.

The hardware required to complete a digital signage solution is typically a commercial-grade screen and a media player. There are lots of options out there for displays.

There are also lots of options out there for media players, and for Google, that includes the Chromecast, Chromebit, and Chromebox.

But what’s the difference between the three?

READ IT

Retail Digital Signage: 5 Things The Pros Do And So Should You

So you own a retail store and you want to know how you can creatively use retail digital signage, eh? I get it.

Perhaps you want to use digital displays to make more money.
Perhaps you want to use an advertising network to attract more customers.
Perhaps you want to use screens to track your customers and what they like while making more money and attracting more customers. (Best option, right?)

With so many options, it can be hard to decide what do to, let alone how to do it.

But here’s the good news…

It doesn’t have to be hard.

READ IT

4 Reasons to Go With Digital Menu Boards

When digital signage first emerged, it came in the form a basic television set with a VCR that boasted information about a product or sale.

As the signs and their abilities progressed over time, the screens matured into large, commercial grade LED’s or LCD’s. Today commercial grade displays come in all shapes and sizes. From flat screens to round screens to kiosks both short and tall, it seems there’s nothing you can’t accomplish with a digital display.

Throw in a well-polished cloud based content management software (CMS) and you’re well on your way to a digital menu board that can be a game changer for you.

Despite all of the available options in hardware and software, many restaurateurs are still not using menu boards to their fullest potential.

Why is this?

Plain and simple, they just don’t know what options are available to them. But we do. And we’re going to share some of those options with you. Sound good?

READ IT

Digital Signage On-Premise CMS vs. Cloud-Based Digital Signage CMS: A Beginners Guide

Moving into the world of digital signage brings with it many questions, one of the biggest being:

Should I use a premise-based software or a cloud-based software?

It’s a great question…

We decided to answer this question and more so that you understand the pros and cons of each approach, as well as what types of companies use each option.

Digital signage should not be taken lightly. If it’s a profit you’re looking to turn, how you launch your content and what it looks like is crucial for a successful campaign.

Having said that, you should understand what each software option does and how it can best serve you.

READ IT

4 Under-Utilized Strategies for Digital Menu Boards and Kiosks

In the early years of digital signage, the purpose of using images and video in the retail space was to share information and alert customers of sales or promotions. It worked.

As the industry grew, so did the concept of marketing. Digital signage began to show up in other industries, like the automotive, healthcare, and restaurant industries. Hardware graduated from the VHS to the various media players we see today.

Software also matured to meet the specific needs of retailers and restaurateurs.

As the digital signage industry boomed, so did the voices of digital signage users everywhere.
They wanted more options.
More choices.
More solutions.

They wanted more bang for their buck.
And based on the number of digital signs and kiosks we see on any given day, it’s safe to say those voices were heard.

READ IT

Will QSR Kiosks Replace Employees?

There is a storm brewing inside the world of fast casuals. It starts when employees walk through the door and circulates around the kiosks that threaten to replace them.

At least that’s one side of the story.

On the other side, once the storm passes, it’s clear skies in and around the self-service kiosks where managers and employers everywhere are saying the digital kiosks are far from a threat. If anything, they’re an advancement that comes at the request of consumers.

I think you’ll agree with me when I say…

It’s really hard to decide who is right and who is wrong. Different news articles tell different stories.

So you decide: Will kiosks replace employees? Or are we simply seeing advancement in the digital world that is merely a sign of the times?

READ IT