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Will QSR Kiosks Replace Employees?

There is a storm brewing inside the world of fast casuals. It starts when employees walk through the door and circulates around the kiosks that threaten to replace them.

At least that’s one side of the story.

On the other side, once the storm passes, it’s clear skies in and around the self-service kiosks where managers and employers everywhere are saying the digital kiosks are far from a threat. If anything, they’re an advancement that comes at the request of consumers.

I think you’ll agree with me when I say…

It’s really hard to decide who is right and who is wrong. Different news articles tell different stories.

So you decide: Will kiosks replace employees? Or are we simply seeing advancement in the digital world that is merely a sign of the times?


9 Ways To Use Digital Signage in K-12

K – 12 classrooms don’t look like they used to. Green chalkboards covered with dusty white chalk are a rare find. Today whiteboards take their place.

And where a row of cubby’s used to exist, now a row of computers live there.

But that’s not the only digital advancement in the classroom. Digital signage is fast becoming part of the classroom décor. And why wouldn’t it be? Millennials and the children of millennials expect access to digital platforms as part of their communication.

It’s integrated into their lives, after all.

Sure, chalkboards are fun (except when you have to clap erasers outside after school and sneeze on the chalk dust that blows everywhere), but digital signs are more fun and offer more options.

No more colored chalk.
No more morning announcements.
No more homework scrawled on the board that the bad kid in the corner can erase.

Everything is changing, and for the better.


5 Reasons Why You Need a Digital Drive-Thru Menu

If I were to ask you what restaurant you thought had the very first drive-thru window ever, what would your guess be?

If you guessed McDonalds (like I did) you’re wrong.

The very first drive-thru window popped up in Springfield, Missouri in 1947 at a burger joint known as Red’s Giant Hamburg. Drive-up restaurants were already in full swing at this point, but it was Red’s that started the trend of ordering food by talking to an invisible person through a two-way speaker.

The first chain restaurant to adopt the concept was Jack In The Box. McDonalds didn’t actually hop on board until 1975.

The more you know, right?

Now drive-thru windows are everywhere, it seems. A more sophisticated, savvy, two-way speaker has taken the place of the old, clunky one. LCD screens display your order to ensure accuracy. And videos of sparkling, ice-cold sodas and fresh grilled burgers are taking the place of traditional 2D images.

Things are changing.

If you’re considering a digital drive-thru board for your quick serve restaurant, you may have some reservations. Many do when they begin exploring unchartered territory. That’s why we put together this handy blog post to share with you 5 reasons why you need a digital drive-thru board.


The History of Digital Signage

Every story has a backstory that started with a spark or an idea. Better known as history, these stories spur us to go beyond our humble beginnings and into a place where we create more history. The more history we create, the more stories we have to tell.

Digital signage has such a story. One probably wouldn’t think there’s much to it, but there is. It’s a good one, too.

I’d better start by saying the origin and history varies depending on what your definition of signage is. For this post, I’m going to start at the beginning of communication on signage, not “digital signage.”

So, no nitpicking over definitions.


Why You Should Consider Custom Kiosk Applications

Kiosks are fast becoming a standard feature in various businesses. We see kiosks and kiosk applications in all shapes and sizes, from the restaurant industry to the retail industry and everything in between.

Kiosks are usually strong and sturdy, build to withstand frequent usage from thousands of hands, although turning a tablet or iPhone into a kiosk isn’t unusual.

They’re created specifically for remote use, and are most often found in places like restaurants, banks, and airports.

Each and every one is unique thanks to the applications that make up part of their anatomy.


Where Should You Put Your Interactive Digital Sign?

With digital signage growing faster than the speed of light, it’s great to see all of the different ways industries across the globe are using them.

From powerful videos to informative messages, digital signs are changing the way we do business. Sales are increasing, branding is growing, and marketing strategies are blowing the competition away.

All of this is done because somebody somewhere made the choice to move their marketing concepts to digital signage. Sometimes those somebodies come up with a really great idea when they create their digital campaign, too, and that idea is to have their clients or customers engage directly with the colorful screen before them by way of interactive digital signage.

Those really good ideas are taking digital interactive marketing and customer engagement to a new realm. Here’s what I mean:

In 2015, a study published by the Markets and Markets research firm determined that the interactive display market would grow by 12% over the next five years. That increase is estimated to bring the interactive market to upwards of $14.9 billion by 2020.

That’s an incredible increase that speaks volumes.


Digital Signage 101

Welcome to digital signage 101. We’ve put together this quick primer to help you understand the essentials of digital signage.


4 Tips to Help You Create Visual Display Content That Resonates

Every once in a while we see a marketing campaign that flops. Meant to resonate with consumers and steal the show, some marketing strategies (whether it involves a visual display or not) fail miserably, sometimes doing more harm than good.

Take Burger King’s former mascot ‘The King’, for example.

Created in an attempt to stand up against McDonalds long-time hero Ronald McDonald, the odd looking mascot and his strange commercials ended up turning people off instead of bringing them into the restaurant.

The result was a decrease in sales.

He fought a good fight, but because of the 6% loss in sales in the first quarter of his life, The King was laid to rest in 2011.

Another notable fail was Bud Light’s ‘Up for Whatever’ campaign in 2015. In the campaign, the beer was positioned as the perfect beverage “for removing no from your vocabulary for the night.”

The innuendo tucked inside the campaign didn’t make people want to buy the beer, it made them want to not buy it – the exact opposite of what a killer marketing campaign should do.

I could write this entire blog post on failed marketing campaigns, but I won’t.

I think the examples here and any you might be thinking about right now are enough to make you understand that your content in any marketing campaign needs to make sense, resonate with the audience, and leave them wanting more.

So how do you create content for your visual display campaign that really resonates without failing, offending, or butchering your sales?

Here are 4 tips to help you create content that resonates with your audience and makes you look like a superhero all at the same time.


Digital Signage VS. Print: Is it Time to Ditch the Posters?

When I was a kid, I remember hoping I would see one of those billboard guys rolling a new sign on any given billboard as we whizzed down the highway.

It fascinated me, the way two or three men rolled a brightly colored advertisement into place for all the world to see.

As I drive down the highway today, I still see those billboards, only they don’t require those men with the tools to roll it and glue it.

One by one, digital billboards are replacing static boards.

And that’s not the only place paper advertising is being replaced by digital signage; thousands of brick and mortar stores are ditching their posters and POS banners for the new technology.

HR departments communicate with their employees about training and compliance within minutes instead of mailing out physical copies to each location.

It sounds cool, but does it actually make sense for your business?