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LED and LCD Screens: What to Use When and Where

LED screens are changing.

Where they were primarily used outdoors at large sporting events or other venues, the screens are now popping up indoors — primarily making the transition because of the lowering in price point and the flexibility of what types of shapes you can make the LED screens to morph into.

As the popularity of LED screens grow, there is still confusion regarding which kind of commercial grade screen should be used: LED or LCD?

It’s a sticky subject, especially now that we are seeing more and more LED screens being used indoors.

To help you better understand the difference and move you to a place of clarity, here is a closer look at LED screens versus LCD screens.

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Digital Signage and Pokémon Go for Local Businesses

In July of 2016, the landscape of the world changed virtually after a colorful, animated war broke out. Everywhere across the globe, soldiers, both young and old, could be found wandering the land with square, lighted devices in their hands. (a.k.a. smartphones.)

The soldiers aren’t dressed in camouflage, but in plain clothes. Usually.

They don’t wear helmets and they move in packs. Usually.

They are the players of Pokémon Go, a mobile device game where users locate, capture, battle, and train virtual creatures. The game, created by Niantic, uses a GPS locator to place the creatures in the same real-world location as the player. The game has gained extreme popularity worldwide.

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Which Digital Signage Software is Right for My Business?

So you want to move into the land of digital signage. You’ve seen the benefits and you want a piece of it. The next step is to choose a software that is simple to use, makes sense, and gives you peace of mind moving forward.

And as digital out-of-home (DOOH) advertising, (or network digital advertising, or digital signage) begins to grow, so do the many software options available to users.

Depending on what you are doing with your digital display, you’ll need a software that responds to what you need. In a word, the software you choose will be the deciding factor in how you deliver your message to the masses. Your message needs to be effective, for without an effective message, you’re digital campaign will fall flat on its face.

Let’s take a deep dive into what attributes and levels of performance you should be looking for in digital signage software so you can make an educated decision when it comes time to buy.

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Outdoor Signage and Social Media at the Rio Olympics

The Olympics take it up a notch every year. From the opening ceremony to the carrying of the torch to the brilliant team colors worn by competitors from every country, one would think that the Olympics in Rio has everything they need for the most spectacular show on earth.

And they do…

They have everything, including some incredible outdoor digital signage that brings the 2016 Rio Olympics to a space where it is safe to say that any Olympic event today, in any location, has the ability to be the most technologically advanced event in the world.

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Retail Digital Signage: 5 Things The Pros Do And So Should You

So you own a retail store and you want to know how you can creatively use retail digital signage, eh? I get it.

Perhaps you want to use digital displays to make more money.
Perhaps you want to use an advertising network to attract more customers.
Perhaps you want to use screens to track your customers and what they like while making more money and attracting more customers. (Best option, right?)

With so many options, it can be hard to decide what do to, let alone how to do it.

But here’s the good news…

It doesn’t have to be hard.

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4 Reasons to Go With Digital Menu Boards

When digital signage first emerged, it came in the form a basic television set with a VCR that boasted information about a product or sale.

As the signs and their abilities progressed over time, the screens matured into large, commercial grade LED’s or LCD’s. Today commercial grade displays come in all shapes and sizes. From flat screens to round screens to kiosks both short and tall, it seems there’s nothing you can’t accomplish with a digital display.

Throw in a well-polished cloud based content management software (CMS) and you’re well on your way to a digital menu board that can be a game changer for you.

Despite all of the available options in hardware and software, many restaurateurs are still not using menu boards to their fullest potential.

Why is this?

Plain and simple, they just don’t know what options are available to them. But we do. And we’re going to share some of those options with you. Sound good?

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Cloud-Based Digital Signage vs. CMS On-Premise (Guide)

Moving into the world of digital signage brings with it many questions, one of the biggest being:

Should I use a premise-based software or a cloud-based software?

It’s a great question…

We decided to answer this question and more so that you understand the pros and cons of each approach, as well as what types of companies use each option.

Digital signage should not be taken lightly. If it’s a profit you’re looking to turn, how you launch your content and what it looks like is crucial for a successful campaign.

Having said that, you should understand what each software option does and how it can best serve you.

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4 Under-Utilized Strategies for Digital Menu Boards and Kiosks

In the early years of digital signage, the purpose of using images and video in the retail space was to share information and alert customers of sales or promotions. It worked.

As the industry grew, so did the concept of marketing. Digital signage began to show up in other industries, like the automotive, healthcare, and restaurant industries. Hardware graduated from the VHS to the various media players we see today.

Software also matured to meet the specific needs of retailers and restaurateurs.

As the digital signage industry boomed, so did the voices of digital signage users everywhere.
They wanted more options.
More choices.
More solutions.

They wanted more bang for their buck.
And based on the number of digital signs and kiosks we see on any given day, it’s safe to say those voices were heard.

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