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Best Practices to Develop a Strong Retail Digital Signage Strategy

If you have a digital display in your retail store and recognize that it’s not moving your customers to buy or increasing your bottom line, you may have a problem.

If the content you display on your sign doesn’t attract or engage visitors, you may also have a problem.

Finally, if you feel like you’ve invested in an in-store customer engagement strategy that isn’t living up to your expectations and you think you’ve invested poorly, you can add that to the list of above problems.

Lucky for you, where there is a problem, there is always a solution.

There are best practices, tips, and tricks you can begin implementing to turn your digital problems into money-making solutions.

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5 Ways to Integrate Social Media With Digital Signage

“All the world’s a stage, and all the men and women merely players.”

In today’s Digital Age, that infamous line from Shakespeare’s As You Like It couldn’t be truer. Thanks to over 91 leading social media platforms worldwide, the world really is a stage. And if you’re looking to integrate social media with digital signage, you have to be willing to be a digital player.

Integrating social media with your digital signage campaign can do a plethora of things, like boost your brand, increase sales, and attract a different target audience.

But how do you do it?

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LED and LCD Screens: What to Use When and Where

LED screens are changing.

Where they were primarily used outdoors at large sporting events or other venues, the screens are now popping up indoors — primarily making the transition because of the lowering in price point and the flexibility of what types of shapes you can make the LED screens to morph into.

As the popularity of LED screens grow, there is still confusion regarding which kind of commercial grade screen should be used: LED or LCD?

It’s a sticky subject, especially now that we are seeing more and more LED screens being used indoors.

To help you better understand the difference and move you to a place of clarity, here is a closer look at LED screens versus LCD screens.

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Digital Signage and Pokémon Go for Local Businesses

In July of 2016, the landscape of the world changed virtually after a colorful, animated war broke out. Everywhere across the globe, soldiers, both young and old, could be found wandering the land with square, lighted devices in their hands. (a.k.a. smartphones.)

The soldiers aren’t dressed in camouflage, but in plain clothes. Usually.

They don’t wear helmets and they move in packs. Usually.

They are the players of Pokémon Go, a mobile device game where users locate, capture, battle, and train virtual creatures. The game, created by Niantic, uses a GPS locator to place the creatures in the same real-world location as the player. The game has gained extreme popularity worldwide.

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Skykit

Which Digital Signage Software is Right for My Business?

So you want to move into the land of digital signage. You’ve seen the benefits and you want a piece of it. The next step is to choose a software that is simple to use, makes sense, and gives you peace of mind moving forward.

And as digital out-of-home (DOOH) advertising, (or network digital advertising, or digital signage) begins to grow, so do the many software options available to users.

Depending on what you are doing with your digital display, you’ll need a software that responds to what you need. In a word, the software you choose will be the deciding factor in how you deliver your message to the masses. Your message needs to be effective, for without an effective message, you’re digital campaign will fall flat on its face.

Let’s take a deep dive into what attributes and levels of performance you should be looking for in digital signage software so you can make an educated decision when it comes time to buy.

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Outdoor Signage and Social Media at the Rio Olympics

The Olympics take it up a notch every year. From the opening ceremony to the carrying of the torch to the brilliant team colors worn by competitors from every country, one would think that the Olympics in Rio has everything they need for the most spectacular show on earth.

And they do…

They have everything, including some incredible outdoor digital signage that brings the 2016 Rio Olympics to a space where it is safe to say that any Olympic event today, in any location, has the ability to be the most technologically advanced event in the world.

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Google Digital Signage: Chromecast, Chromebit, and Chromebox

As Google digital signage grows, so do the pieces of hardware and software available to users. Google has stepped up with different kinds of hardware to help users make the most of their technological needs.

The hardware required to complete a digital signage solution is typically a commercial-grade screen and a media player. There are lots of options out there for displays.

There are also lots of options out there for media players, and for Google, that includes the Chromecast, Chromebit, and Chromebox.

But what’s the difference between the three?

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Retail Digital Signage: 5 Things The Pros Do And So Should You

So you own a retail store and you want to know how you can creatively use retail digital signage, eh? I get it.

Perhaps you want to use digital displays to make more money.
Perhaps you want to use an advertising network to attract more customers.
Perhaps you want to use screens to track your customers and what they like while making more money and attracting more customers. (Best option, right?)

With so many options, it can be hard to decide what do to, let alone how to do it.

But here’s the good news…

It doesn’t have to be hard.

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4 Reasons to Go With Digital Menu Boards

When digital signage first emerged, it came in the form a basic television set with a VCR that boasted information about a product or sale.

As the signs and their abilities progressed over time, the screens matured into large, commercial grade LED’s or LCD’s. Today commercial grade displays come in all shapes and sizes. From flat screens to round screens to kiosks both short and tall, it seems there’s nothing you can’t accomplish with a digital display.

Throw in a well-polished cloud based content management software (CMS) and you’re well on your way to a digital menu board that can be a game changer for you.

Despite all of the available options in hardware and software, many restaurateurs are still not using menu boards to their fullest potential.

Why is this?

Plain and simple, they just don’t know what options are available to them. But we do. And we’re going to share some of those options with you. Sound good?

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