Skykit Digital Signage and Workplace Solutions
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ABF Packing & Texas Best Proteins: Digital Signage Recipe for Success

Use Case

Internal Communications




ABF Packing is a beef processing plant located in Stephenville, Texas, that sells beef products to other food manufacturing and distribution companies. Texas Best Proteins is a food manufacturing company that prepares fully-cooked foods for restaurants and food service companies in its production plants located in Santo, Texas.

Texas Best is the parent company to three brands: Kennedy’s Sausage Co., Farm to Market Foods, and Kajun Kettle Foods. Each brand is dedicated to creating premium products while adhering to the common goals of safety, quality, and continuous improvement. Texas Best and ABF adopt technologies with a long-term view into keeping their plants productive, safe and efficient.

plant based food options in bowl
Skykit Beam Digital Signage Content Management Solution Case Study - Texas Best Proteins

The Challenge

Both ABF Packing and Texas Best Proteins were looking for ways to streamline communications to employees and customers, and decided to explore digital signage content management systems (CMS). The IT manager had seen flat screens being used in restaurants and knew it would be a great way to communicate with employees and customers.

The Skykit Beam Solution

In learning about Skykit, the IT department realized that users could share content updates—in real-time or on a scheduled basis—to any number of digital displays. In addition, the company’s brands would be consistently showcased in all of these communications. Both companies decided to invest in 55” digital display screens which were installed at Kennedy’s Hometown Market (the retail stores), and in the break rooms and the production office.


Kennedy’s Hometown Markets:

In both Santo and Stephensville, a large digital display hangs prominently in the retail storefronts, showcasing price menus with stylized branding. The screens are large enough to include product photos which rotate in the top right corner, and the weather forecast in the bottom right corner.

Before installing Skykit, the price boards at the retail stores were printed versions that required frequent updates from multiple individuals. Every time there was a price change a new sign would need to be printed, resulting in multiple versions, a cluttered environment, and often outdated information. This took more time and effort than was practical, especially taking into account that bacon and sausage prices fluctuate with market changes. Skykit enables menu price changes from multiple sources to one Google Sheet, updating the info in real-time.

“Skykit is an affordable, easy to use tool for sharing content in a professional format. Now, with the ease of a few keystrokes, we can share the most up to date information about pricing in the stores, as soon as we receive it.”

The Results

Texas Best employees who make updates to the price list do so in a shared Google Sheet, which then automatically populates the screens in its stylized format.

Skykit Beam Digital Signage Content Management Solution Case Study - Texas Best Proteins
Skykit Beam Digital Signage Content Management Solution Case Study - Texas Best Proteins

Break Rooms & Production Office/ Quality Assurance Control Room

Digital screens are located in the employee break rooms in Stephensville and Santo:

  • The break rooms in Stephenville show stats for the kill floor and production areas, as well as QA cleanliness reports
  • The screens in Santo show a two-week view of the production schedule. The schedules are of interest to just about every employee, and get looked at throughout the day.
  • All break room screens at both plants include announcements, food safety information, and content that supports training reinforcement.

Another screen is located in the production office in Santo, home to the Plant Manager, QA team, and a Control Room where samples of prepared foods are checked for quality assurance.


The Texas Best IT Department’s Secret Sauce

The IT department has a digital display that it uses for testing code bundles before implementing them, as well as showing IT alerts for network health. Utilizing Code Bundles the IT department was able to automate the movement of information for pricing and production scheduling from internal systems to the digital displays.

“The price list is essentially a code bundle that sends a request to an API to get the data for the price list. The code bundle orders the product categories so that they fill up the pages, then cycles through each page of the price list data and refreshes itself.”

Watson said he previously created the price list in Illustrator to ensure branding was consistent with the store’s POS materials. This required updating and re-printing for every price change. After implementing Skykit he created a code bundle that incorporated the style of Texas Best’s branded materials, alleviating the need to make updates when there is a price change.