April 21, 2016

Can Digital Signage Ease the Pain of Customer Wait Times?

No one likes to wait. We live in a culture that expects instant gratification. And while that gratification can’t be met at every turn, digital signage in waiting rooms and other areas can give customers some gratification in the way of colored pictures, powerful messages, interactive games, and other visuals that distract them from waiting in endless lines. Installing digital signage is the answer many businesses and organizations are turning to, from the transportation and restaurant industries to smaller offices and waiting rooms across the globe. And while a digital distraction won’t actually make the clock on the wall physically go faster, it can mentally reduce the wait time for anxious individuals everywhere. Having said that, let’s explore some ways digital signage can ease the pain of customer wait times.