Thinking about implementing digital signage? Now might be the time. The capabilities, visuals, and accessibility (most of the time) for digital screens have never been better. However, even with the best plans, certain barriers can make it difficult to optimize your digital signage and extract the technology’s full potential.
We’re going to look at a few common top digital signage challenges you may experience when implementing and connecting a new digital signage network. Spoiler alert: pre-planning is the best preventative measure in all cases.
Top Digital Signage Challenges:
Choosing the Right Digital Signage Hardware
Before installing digital signage, it’s imperative to research which of the many options is most suited to meet your needs and budget. You’ll need to research and get specifications for displays, mounts, media players and, if needed, hardware to connect to LTE. Don’t forget cables and other accessories, as well.
Be sure to review your use case and current needs as well as how you expect to scale your digital signage network in the coming years. Otherwise, you’ll be limiting yourself when it comes to using your solution, or have to spend more money later to upgrade.
Display Considerations in Dealing with Top Digital Signage Challenges
- Size of screen: Depending on where you want to put it, and what sort of content you wish to display, you might find a larger or smaller screen more suitable. When considering a smaller display, a tablet may be an option. Consider the content you will display and the location where it will be featured. These factors will help determine what is best for your situation.
- Type of screen: There are many options, LCD, projection, LED, 4K, tablet, and others. Each has its own advantages and limitations in terms of size, price, and what it’s best at displaying. Where you are placing the screen (indoors/outdoors) will help you select the right display.
Wall Mount Options: A Solution for Top Digital Signage Challenges
Where are you going to mount the display? Floor, wall, or ceiling? Maybe you are planning to use a tablet as a kiosk? The type of mount you will need will vary depending on the space you’re in and whether you want the screens to be interactive. Your signage partner can help you determine the best hardware for your organization.
Media Player Requirements: A Critical Aspect of Top Digital Signage Challenges
A media player is the hardware that connects your digital screens to the internet and your content management system (CMS). Give some thought as to how you plan to connect your media player to the internet since not all media players offer the ability to connect to LTE, WiFi, and ethernet – or a combination of the three.
Additionally, some commercial monitors are configured as a System on a Chip (SoC) player, meaning there is no external media player to connect. You should consider which option will work best for you, your facilities and your team.
Selecting a Content Management Software (CMS) Solution to Tackle Top Digital Signage Challenges
Many companies that first installed digital signs connected them directly to PCs. This was great in that the screen could show anything the user selected on the PC. It was nearly impossible to scale as each screen was controlled independently of the others and had to be manually refreshed. Similarly, the content for some screens even today is run from USB drives.
Again, in these scenarios, each screen or USB drive has to be manually updated and then refreshed.
Content management software solutions can solve those issues by helping teams centrally manage content. A CMS built in the cloud can help ensure content is updated in real-time and across multiple screens from one location. However, difficulty in using a CMS is among the top three complaints of digital signage users. That’s why Skykit built our solution to be easy to set up and scale. A trusted CMS solution provider will help develop a tailored deployment strategy and provide expertise for installing your hardware.