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Angel Food Bakery + Donut Bar
Industry: Food and Beverage Retail
Use Case: Digital Menu Boards, In-Store Promotions, Brand Storytelling
Challenge: Ability to showcase beautiful, ever-changing products across multiple locations — and quickly update menus/promotions without being on site.
Solution: A simple, remote-access platform to push rich video and image content to every screen across every location — turning beautiful product visuals into a powerful sales tool.
Result: A low-maintenance digital signage setup that drives sales, promotes specials in real time, and delivers an engaging experience for every customer who walks through the door.
Angel Food Bakery + Donut Bar is a beloved Twin Cities institution known for handcrafted donuts, custom cakes, and an unmistakable personality. Founded in 2012 by pastry chef and owner Katy Gerdes, Angel Food has grown from a single scratch bakery into a multi-location operation — including outposts in Saint Louis Park, Hopkins, Minneapolis-St. Paul International Airport, and its sister concept, FrioFrio Ice Cream. The brand has earned national recognition from the Food Network, the Today Show, and Thrillist, and counts a roster of celebrity fans alongside its fiercely loyal local following.
With a visually rich product lineup and a fast-moving menu that changes with the seasons — and sometimes the week — Angel Food needed a digital signage solution that could keep up.
Products Worth Seeing. On Screens Worth Noticing.
Running a multi-location bakery means constant change. New products, seasonal specials, rotating flavors, promotional moments — the content on Angel Food's menu boards needed to move as fast as the business itself.
"We were looking at something that could be changed quickly and easily, remotely, when we needed to make quick changes," said Leslie Rich, Operations Manager at Angel Food Bakery. "Skykit basically fit the bill for us."
Beyond speed, Angel Food needed a solution that could showcase their products the way they deserved to be seen. As a bakery, visual appeal is everything — and static printed menus simply couldn't do justice to the artistry coming out of their kitchen. The team needed a platform that could handle both video and imagery, giving customers a front-row seat to the magic before they even placed an order.
Where Every Detail (and Every Display) Has to Deliver
Angel Food deployed Skykit digital signage across all of its bakery locations and at FrioFrio Ice Cream. The setup was straightforward — screens were selected, mounted, and connected, with each display named in the Skykit platform so that the team always knew exactly which screen they were updating, regardless of where they were working from.
"It was a very simple process. We knew which menu board was getting changed — no matter where we were in the country, no matter who was making changes."
The platform is managed by Angel Food's management team, and has become a natural part of how the business communicates with customers:
Dynamic menus, updated on demand. At the bakery locations, core product visuals stay consistent, but the menu can shift frequently. At FrioFrio, new ice cream flavors rotate in weekly. With Skykit, those updates happen quickly from any computer — no reprinting, no on-site visits required.
Video and imagery that sell for them. Being able to showcase products in motion keeps customers engaged and visually excited before they even reach the counter. Kids in particular respond to the screens, and as Leslie put it, "the kids sometimes drive those sales with their parents."
Promotion outside of business hours. Screens visible from the street continue working even after the doors close.
Last-minute agility. Whether it's a seasonal special, a new product launch, or a timely promotion, the team can push content to all locations at once — fast. "If we have the chance to run a last-minute promotion, we can put that on all the screens in all of our bakeries very, very quickly."
Cross-selling beyond the bakery case. One consistent slide across all locations showcases Angel Food's wedding cake and custom cake services.
"Skykit has worked out really well for Angel Food, just because of its ease of use — the fact that we can make changes so, so quickly and so easily from any computer."
Easier Updates, Stronger Sales
Since deploying Skykit, Angel Food Bakery has a digital signage setup that requires almost no ongoing maintenance — and delivers real business value every day.
- Zero support needed post-installation. "Once Skykit was installed, we actually haven't needed any support. The system is very intuitive, very simple to use, very quick to use."
- Faster promotions across all locations — content pushed to every screen simultaneously, in minutes.
- Increased wedding and custom order inquiries driven directly by in-store digital displays.
- Stronger customer experience through vibrant visual merchandising that showcases products as they're meant to be seen.
For a business built on creativity, freshness, and genuine hospitality, Skykit gives Angel Food the flexibility to keep their in-store experience as enticing as everything coming out of the oven.
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