Higher education is using digital signage in multiple ways. Today’s college students are conditioned to video, screens, and Internet-based information. To drop them in an environment without it might actually be a culture shock.
Bear this in mind:
This demographic fills out paperwork – electronically.
This demographic becomes educated – electronically.
This demographic delivers information – electronically.
This demographic does their homework – electronically.
Sports stadiums are a sweet spot for digital signage. With thousands of fans in one location for hours, a stadium with bright lights and whooping fans offers many points of interaction from vendor stands, advertising networks, wayfinding, and much more.
The Olympics take it up a notch every year. From the opening ceremony to the carrying of the torch to the brilliant team colors worn by competitors from every country, one would think that the Olympics in Rio has everything they need for the most spectacular show on earth.
And they do…
They have everything, including some incredible outdoor digital signage that brings the 2016 Rio Olympics to a space where it is safe to say that any Olympic event today, in any location, has the ability to be the most technologically advanced event in the world.
K – 12 classrooms don’t look like they used to. Green chalkboards covered with dusty white chalk are a rare find. Today whiteboards take their place.
And where a row of cubby’s used to exist, now a row of computers live there.
But that’s not the only digital advancement in the classroom. Digital signage is fast becoming part of the classroom décor. And why wouldn’t it be? Millennials and the children of millennials expect access to digital platforms as part of their communication.
It’s integrated into their lives, after all.
Sure, chalkboards are fun (except when you have to clap erasers outside after school and sneeze on the chalk dust that blows everywhere), but digital signs are more fun and offer more options.
No more colored chalk.
No more morning announcements.
No more homework scrawled on the board that the bad kid in the corner can erase.
Everything is changing, and for the better.
Every story has a backstory that started with a spark or an idea. Better known as history, these stories spur us to go beyond our humble beginnings and into a place where we create more history. The more history we create, the more stories we have to tell.
Digital signage has such a story. One probably wouldn’t think there’s much to it, but there is. It’s a good one, too.
I'd better start by saying the origin and history varies depending on what your definition of signage is. For this post, I'm going to start at the beginning of communication on signage, not "digital signage."
So, no nitpicking over definitions.
Digital wayfinding, a remarkable advancement in the digital signage world, wasn’t always so remarkable.
Once upon a time, wayfinding consisted of carving directions into stone or bending a young tree at a certain angle to show the way to an important place.
And then the motorcar was built. The world recognized it needed traffic engineers to manage the clunky cars so they wouldn’t crash into each other as they made their way along the dusty roads.
It was these traffic engineers that began to think about sign systems. Before long, road signs, arrows, and exit signs were put up, taking the pain out of exploring unchartered territory.
Today things are much different. I don’t need to tell you that, because you already know just how different they are.
From GPS systems to mobile apps to digital signage, wayfinding has grown. And it’s not about to stop anytime soon. From standing kiosks to mobile apps, wayfinding is leading the way – literally.
So who in the industry is using digital wayfinding? And is it working for those that are using it?
Here are some ways different industries incorporate wayfinding, and how that incorporation is changing the way businesses and organizations are showing up in the world.
In the spirit of blog posts everywhere that offer twenty reasons or ten reasons or fifty reasons to do something, we wanted to hop on board with our own list.
It’s about digital signage, of course. (You’re shocked, I know.)
Let’s just cut to the chase, shall we?
Recently, a family member of mine had a long hospital stay after complications to a back surgery.
When I went to visit him, just finding his room in the large medical campus proved challenging.
The TV high in the corner of the room was stuck on a news channel. Other than that, there was no source of entertainment. I recall my family’s frustration as they tried to get clear information about his condition and the doctor’s recommendations.