So you own a retail store and you want to know how you can creatively use retail digital signage, eh? I get it.
Perhaps you want to use digital displays to make more money.
Perhaps you want to use an advertising network to attract more customers.
Perhaps you want to use screens to track your customers and what they like while making more money and attracting more customers. (Best option, right?)
With so many options, it can be hard to decide what do to, let alone how to do it.
But here’s the good news…
It doesn’t have to be hard.
Video has changed the world.
Since the very first motion picture shot in the summer of 1878, moving pictures have given us reason to stop and stare.
Videos tell stories. They touch our emotions. Very often, they change our lives.
You remember the movie Forrest Gump, right? The story of the mentally challenged man who accidentally showed up during many historic moments, teaching us life lessons on his road to becoming a millionaire?
Forrest Gump is just one example of how video engages, attracts, and shifts the human condition.
But enough about history. Let’s talk about today, and how video integrated into your digital signage campaign can change the way you do business.
For starters, having the software and hardware to create appealing content is only the beginning. If you’re not using video in pieces of what you create, that’s like owing a motorcycle you never ride. You have the machine to get you places; you just don’t do anything with it.
We want you to ride.
Whether you’re using digital signage to educate your workforce or create killer content for potential customers, video can be the one ingredient that changes everything.
Video on digital signage systems are powerful. A network of connected screens allows a company to advertise, inform, and connect with people all over the world.
But as important as the screens are, it’s what you decide to put on them that really counts.
There are pros and cons to using video, but more and more companies are finding that videos are more effective than still images.