May 16, 2016

Is Digital Signage the New Platform in Retail?

The first time I walked into a department store that had thrown their clunky cash register out the window and replaced it with an iPad, I thought, “Wow. Look at this advancement.” Now that we’ve moved successfully into the Information Age (or Digital Age), it’s safe to say that the technological advancements we experience every day will only improve. And with the Internet of Things (IoT) leading those advancements, there is no doubt that each and every industry that uses digital signage has the potential to be at the forefront. This includes the ever-evolving, fast growing retail industry. Digital signage is the "new" platform in retail. Here's how it can up the ante for your business...