Sports stadiums are a sweet spot for digital signage. With thousands of fans in one location for hours, a stadium with bright lights and whooping fans offers many points of interaction from vendor stands, advertising networks, wayfinding, and much more.
The Olympics take it up a notch every year. From the opening ceremony to the carrying of the torch to the brilliant team colors worn by competitors from every country, one would think that the Olympics in Rio has everything they need for the most spectacular show on earth.
And they do…
They have everything, including some incredible outdoor digital signage that brings the 2016 Rio Olympics to a space where it is safe to say that any Olympic event today, in any location, has the ability to be the most technologically advanced event in the world.