If you dabble in digital signage, you probably recognize this figure and what it stands for: $13.8 billion.
No? Doesn’t ring any bells? Shake any trees? Light up any digital signs?
That figure is what market researchers say will be spent in the digital signage industry in 2017. $13.8 billion dollars. That means digital signage is generating more and more interest in various industries across the globe, and those industries are buying in big, big ways.
“All the world’s a stage, and all the men and women merely players.”
In today’s Digital Age, that infamous line from Shakespeare’s As You Like It couldn’t be truer. Thanks to over 91 leading social media platforms worldwide, the world really is a stage. And if you’re looking to integrate social media with digital signage, you have to be willing to be a digital player.
Integrating social media with your digital signage campaign can do a plethora of things, like boost your brand, increase sales, and attract a different target audience.
But how do you do it?
In July of 2016, the landscape of the world changed virtually after a colorful, animated war broke out. Everywhere across the globe, soldiers, both young and old, could be found wandering the land with square, lighted devices in their hands. (a.k.a. smartphones.)
The soldiers aren’t dressed in camouflage, but in plain clothes. Usually.
They don’t wear helmets and they move in packs. Usually.
They are the players of Pokémon Go, a mobile device game where users locate, capture, battle, and train virtual creatures. The game, created by Niantic, uses a GPS locator to place the creatures in the same real-world location as the player. The game has gained extreme popularity worldwide.
The Olympics take it up a notch every year. From the opening ceremony to the carrying of the torch to the brilliant team colors worn by competitors from every country, one would think that the Olympics in Rio has everything they need for the most spectacular show on earth.
And they do…
They have everything, including some incredible outdoor digital signage that brings the 2016 Rio Olympics to a space where it is safe to say that any Olympic event today, in any location, has the ability to be the most technologically advanced event in the world.
So you own a retail store and you want to know how you can creatively use retail digital signage, eh? I get it.
Perhaps you want to use digital displays to make more money.
Perhaps you want to use an advertising network to attract more customers.
Perhaps you want to use screens to track your customers and what they like while making more money and attracting more customers. (Best option, right?)
With so many options, it can be hard to decide what do to, let alone how to do it.
But here’s the good news…
It doesn’t have to be hard.
With digital signage growing faster than the speed of light, it’s great to see all of the different ways industries across the globe are using them.
From powerful videos to informative messages, digital signs are changing the way we do business. Sales are increasing, branding is growing, and marketing strategies are blowing the competition away.
All of this is done because somebody somewhere made the choice to move their marketing concepts to digital signage. Sometimes those somebodies come up with a really great idea when they create their digital campaign, too, and that idea is to have their clients or customers engage directly with the colorful screen before them by way of interactive digital signage.
Those really good ideas are taking digital interactive marketing and customer engagement to a new realm. Here’s what I mean:
In 2015, a study published by the Markets and Markets research firm determined that the interactive display market would grow by 12% over the next five years. That increase is estimated to bring the interactive market to upwards of $14.9 billion by 2020.
That’s an incredible increase that speaks volumes.
No one likes to wait.
We live in a culture that expects instant gratification. And while that gratification can’t be met at every turn, digital signage in waiting rooms and other areas can give customers some gratification in the way of colored pictures, powerful messages, interactive games, and other visuals that distract them from waiting in endless lines.
Installing digital signage is the answer many businesses and organizations are turning to, from the transportation and restaurant industries to smaller offices and waiting rooms across the globe.
And while a digital distraction won’t actually make the clock on the wall physically go faster, it can mentally reduce the wait time for anxious individuals everywhere.
Having said that, let’s explore some ways digital signage can ease the pain of customer wait times.