May 12, 2016

6 Ways Smartphones Affect Digital Signage Campaigns

Where's your cell phone right now? If you're like me, then it's within arm's reach. 64% of Americans own a smartphone (as of 2015). And that number is rising drastically, we all know. Before long, they will be attached to our person. I know, I know... Wearables is a blog post for another day. Without mobile devices, we are somewhat disconnected. With them, we are limitless. That’s why making sure they are a part of our digital signage campaigns is crucial, especially in the retail sector. Thanks to responsive websites and mobile applications, customers expect visual and interactive experiences when they shop. With that in mind, building a digital campaign that engages and educates can not only attract more customers to your brand, but can affect your digital signage campaigns in ways that increase profits and encourage customer interaction. With the way technology is headed today, it’s a boat you really want to be on.
January 11, 2016

Virtual Stores

If you had to choose between shopping online (virtual stores) or physically going to the store, which would you pick?