May 31, 2016

When does it make sense to use LED screens for digital signage?

One of my favorite aspects of the digital signage industry is the history of its growth. With 2016 in full swing, it’s safe to say this chapter of history is all about LED screens. LED screens, or light-emitting diode screens, are changing. Where they were primarily used outdoors at large sporting events or other venues, the screens are now popping up indoors, changing is size, changing in price, and changing the way the world does digital signage. When a retailer or business isn’t using an LED to share their message with the world, they’re using LCD screens, or Liquid Crystal Screens. These screens or panels use less power than an LED screen because they work on the principle of blocking light rather than emitting it. If you’re going to have a digital sign where viewers will be up close and personal, you probably want to go with an LCD screen. Determining which of these technologies is right for you hinges on your application, your objectives, and your budget. There are other considerations to bear in mind, too, like lighting. Will your sign be in ambient light? Natural light? Or artificial light? All of these questions and more need to be answered so you can determine when and if it makes sense to use LED screens in your digital signage campaign. So let’s take a look at the difference between LED and LCD, and whether or not the LED option is right for you.