If I were to ask you what restaurant you thought had the very first drive-thru window ever, what would your guess be?
If you guessed McDonalds (like I did) you’re wrong.
The very first drive-thru window popped up in Springfield, Missouri in 1947 at a burger joint known as Red’s Giant Hamburg. Drive-up restaurants were already in full swing at this point, but it was Red’s that started the trend of ordering food by talking to an invisible person through a two-way speaker.
The first chain restaurant to adopt the concept was Jack In The Box. McDonalds didn’t actually hop on board until 1975.
The more you know, right?
Now drive-thru windows are everywhere, it seems. A more sophisticated, savvy, two-way speaker has taken the place of the old, clunky one. LCD screens display your order to ensure accuracy. And videos of sparkling, ice-cold sodas and fresh grilled burgers are taking the place of traditional 2D images.
Things are changing.
If you’re considering a digital drive-thru board for your quick serve restaurant, you may have some reservations. Many do when they begin exploring unchartered territory. That’s why we put together this handy blog post to share with you 5 reasons why you need a digital drive-thru board.
Kiosks are fast becoming a standard feature in various businesses. We see kiosks and kiosk applications in all shapes and sizes, from the restaurant industry to the retail industry and everything in between.
Kiosks are usually strong and sturdy, build to withstand frequent usage from thousands of hands, although turning a tablet or iPhone into a kiosk isn’t unusual.
They're created specifically for remote use, and are most often found in places like restaurants, banks, and airports.
Each and every one is unique thanks to the applications that make up part of their anatomy.
Every once in a while we see a marketing campaign that flops. Meant to resonate with consumers and steal the show, some marketing strategies (whether it involves a visual display or not) fail miserably, sometimes doing more harm than good.
Take Burger King’s former mascot ‘The King’, for example.
Created in an attempt to stand up against McDonalds long-time hero Ronald McDonald, the odd looking mascot and his strange commercials ended up turning people off instead of bringing them into the restaurant.
The result was a decrease in sales.
He fought a good fight, but because of the 6% loss in sales in the first quarter of his life, The King was laid to rest in 2011.
Another notable fail was Bud Light’s ‘Up for Whatever’ campaign in 2015. In the campaign, the beer was positioned as the perfect beverage “for removing no from your vocabulary for the night.”
The innuendo tucked inside the campaign didn’t make people want to buy the beer, it made them want to not buy it – the exact opposite of what a killer marketing campaign should do.
I could write this entire blog post on failed marketing campaigns, but I won’t.
I think the examples here and any you might be thinking about right now are enough to make you understand that your content in any marketing campaign needs to make sense, resonate with the audience, and leave them wanting more.
So how do you create content for your visual display campaign that really resonates without failing, offending, or butchering your sales?
Here are 4 tips to help you create content that resonates with your audience and makes you look like a superhero all at the same time.
You know signage is a good option. But when it comes to cloud-based digital signage or on-premise / hosted solutions... which one is best for you?
There are so many hardware choices, software choices, screen options, kiosk options, and touchscreen options...
I’ll stop there.
With so many choices, it can make the decision to move to digital signage a tough one.
You’re likely reading this post because you've been thinking about investing in digital signage, and maybe you never knew it was possible to measure your digital signage ROI.
You know that Company A has seen a decent return on investment, yet you’re not so sure Company B was as lucky. Company C has also been able to pay for the move to digital signage with flying colors...
But will it be different for you?
Is it possible to find the ROI of digital signage for your company without commissioning a study?
In fact, yes! In this post, you’ll find a three-step process for designing a method of tracking ROI, along with a handful of specific strategies to get you started.