Making the decision to use digital signage is one thing, but trying to figure out what kind of commercial screen you need to use is another.
There are so many questions to consider:
What size screen do I need?
Do I go with LCD or LED?
Should it be interactive? Touch screen? Large? Small? Multi-paneled?
Should it be tall? Round? Beveled?
Should I start pulling my hair out now?
Yeah, we get it.
In the early years of digital signage, the purpose of using images and video in the retail space was to share information and alert customers of sales or promotions. It worked.
As the industry grew, so did the concept of marketing. Digital signage began to show up in other industries, like the automotive, healthcare, and restaurant industries. Hardware graduated from the VHS to the various media players we see today.
Software also matured to meet the specific needs of retailers and restaurateurs.
As the digital signage industry boomed, so did the voices of digital signage users everywhere.
They wanted more options.
They wanted more bang for their buck.
And based on the number of digital signs and kiosks we see on any given day, it’s safe to say those voices were heard.
We all know that digital signage and QSR / Fast Casual restaurants are a match made in heaven.
But I like data. And I’m guessing you do too.
I like to know that digital signage actually works in these settings, rather than looking at the digital signage adoption rates and assuming it’s driving revenue for those companies.