How does a quick service restaurant get hungry drivers through the drive-thru lane faster?
They digitize the entire process.
Yes, flashy digital outdoor menu boards that boast mouth-watering images (and video in some cases) is part of that digitization, but we’re not just talking digital menu boards here, we’re talking about digitizing the whole ball of wax.
When digital signage first emerged, it came in the form a basic television set with a VCR that boasted information about a product or sale.
As the signs and their abilities progressed over time, the screens matured into large, commercial grade LED’s or LCD’s. Today commercial grade displays come in all shapes and sizes. From flat screens to round screens to kiosks both short and tall, it seems there’s nothing you can’t accomplish with a digital display.
Throw in a well-polished cloud based content management software (CMS) and you’re well on your way to a digital menu board that can be a game changer for you.
Despite all of the available options in hardware and software, many restaurateurs are still not using menu boards to their fullest potential.
Why is this?
Plain and simple, they just don’t know what options are available to them. But we do. And we’re going to share some of those options with you. Sound good?
In the early years of digital signage, the purpose of using images and video in the retail space was to share information and alert customers of sales or promotions. It worked.
As the industry grew, so did the concept of marketing. Digital signage began to show up in other industries, like the automotive, healthcare, and restaurant industries. Hardware graduated from the VHS to the various media players we see today.
Software also matured to meet the specific needs of retailers and restaurateurs.
As the digital signage industry boomed, so did the voices of digital signage users everywhere.
They wanted more options.
They wanted more bang for their buck.
And based on the number of digital signs and kiosks we see on any given day, it’s safe to say those voices were heard.
There is a storm brewing inside the world of fast casuals. It starts when employees walk through the door and circulates around the kiosks that threaten to replace them.
At least that’s one side of the story.
On the other side, once the storm passes, it’s clear skies in and around the self-service kiosks where managers and employers everywhere are saying the digital kiosks are far from a threat. If anything, they’re an advancement that comes at the request of consumers.
I think you’ll agree with me when I say...
It’s really hard to decide who is right and who is wrong. Different news articles tell different stories.
So you decide: Will kiosks replace employees? Or are we simply seeing advancement in the digital world that is merely a sign of the times?
If I were to ask you what restaurant you thought had the very first drive-thru window ever, what would your guess be?
If you guessed McDonalds (like I did) you’re wrong.
The very first drive-thru window popped up in Springfield, Missouri in 1947 at a burger joint known as Red’s Giant Hamburg. Drive-up restaurants were already in full swing at this point, but it was Red’s that started the trend of ordering food by talking to an invisible person through a two-way speaker.
The first chain restaurant to adopt the concept was Jack In The Box. McDonalds didn’t actually hop on board until 1975.
The more you know, right?
Now drive-thru windows are everywhere, it seems. A more sophisticated, savvy, two-way speaker has taken the place of the old, clunky one. LCD screens display your order to ensure accuracy. And videos of sparkling, ice-cold sodas and fresh grilled burgers are taking the place of traditional 2D images.
Things are changing.
If you’re considering a digital drive-thru board for your quick serve restaurant, you may have some reservations. Many do when they begin exploring unchartered territory. That’s why we put together this handy blog post to share with you 5 reasons why you need a digital drive-thru board.
In the spirit of blog posts everywhere that offer twenty reasons or ten reasons or fifty reasons to do something, we wanted to hop on board with our own list.
It’s about digital signage, of course. (You’re shocked, I know.)
Let’s just cut to the chase, shall we?
A picture is worth a thousand words. Isn’t that how the phrase goes?
The idiom refers to the idea that a complex concept can be conveyed with a single image. The phrase was used to describe the effectiveness of graphics in advertising in the early 1900’s.
Here we are, over a century later, and the expression still holds true.
As digital signage continues to enhance marketing strategies in various industries across the globe, the restaurant industry is boasting impressive financial results with eye-popping digital menus.
Many restaurateurs in the QSR/Fast Casual arena agree that digital menus are a worthwhile investment.
Yet some establishments can’t justify spending money to make money.
In 2011, a survey of 200 restaurant owners revealed that roughly 21% had intention to implement digital menu signage in the near future. And while many certainly have, it still leaves many more wondering if the investment is worth it.
We all know that digital signage and QSR / Fast Casual restaurants are a match made in heaven.
But I like data. And I’m guessing you do too.
I like to know that digital signage actually works in these settings, rather than looking at the digital signage adoption rates and assuming it’s driving revenue for those companies.