September 1, 2016

Digital Signage and Pokémon Go for Local Businesses

In July of 2016, the landscape of the world changed virtually after a colorful, animated war broke out. Everywhere across the globe, soldiers, both young and old, could be found wandering the land with square, lighted devices in their hands. (a.k.a. smartphones.) The soldiers aren’t dressed in camouflage, but in plain clothes. Usually. They don’t wear helmets and they move in packs. Usually. They are the players of Pokémon Go, a mobile device game where users locate, capture, battle, and train virtual creatures. The game, created by Niantic, uses a GPS locator to place the creatures in the same real-world location as the player. The game has gained extreme popularity worldwide.