Every day, more and more SME (small medium enterprises) are implementing digital technology to communicate with employees and partners, as well as share their message with potential clients.
The shift from traditional AV equipment to digital signage can be attributed to IT managers and influencers investing in the most reliable options for corporations, likely because they understand the importance of becoming part of up-to-date, innovative solutions.
Informed IT managers know what those innovations are.
But do you?
In the spirit of blog posts everywhere that offer twenty reasons or ten reasons or fifty reasons to do something, we wanted to hop on board with our own list.
It’s about digital signage, of course. (You’re shocked, I know.)
Let’s just cut to the chase, shall we?
No one likes to wait.
We live in a culture that expects instant gratification. And while that gratification can’t be met at every turn, digital signage in waiting rooms and other areas can give customers some gratification in the way of colored pictures, powerful messages, interactive games, and other visuals that distract them from waiting in endless lines.
Installing digital signage is the answer many businesses and organizations are turning to, from the transportation and restaurant industries to smaller offices and waiting rooms across the globe.
And while a digital distraction won’t actually make the clock on the wall physically go faster, it can mentally reduce the wait time for anxious individuals everywhere.
Having said that, let’s explore some ways digital signage can ease the pain of customer wait times.
If you’ve ever walked into the lobby of a college or business (and we imagine you have), you’ve likely been greeted by some superior digital signage.
If you haven’t, it’s only because that company hasn’t yet embraced the power of a digital greeting. Yet those that have are seeing some incredible results.
Lobby signage is fast becoming one of the more popular ways to attract attention to potential customers that walk into your business.
It’s the first thing they see when they push open your doors, and the last thing they see when they leave for the day. Because of this, it’s crucial you make a strong and lasting impression.
So what kinds of businesses are using digital signage in their lobbies? Why are they using it? And how are they benefiting by putting an interactive and colorful monitor front and center?
Here are 8 examples of how different companies use digital signage in their lobbies in powerful ways.