If you dabble in digital signage, you probably recognize this figure and what it stands for: $13.8 billion.
No? Doesn’t ring any bells? Shake any trees? Light up any digital signs?
That figure is what market researchers say will be spent in the digital signage industry in 2017. $13.8 billion dollars. That means digital signage is generating more and more interest in various industries across the globe, and those industries are buying in big, big ways.
Making the decision to use digital signage is one thing, but trying to figure out what kind of commercial screen you need to use is another.
There are so many questions to consider:
What size screen do I need?
Do I go with LCD or LED?
Should it be interactive? Touch screen? Large? Small? Multi-paneled?
Should it be tall? Round? Beveled?
Should I start pulling my hair out now?
Yeah, we get it.
If you have a digital display in your retail store and recognize that it’s not moving your customers to buy or increasing your bottom line, you may have a problem.
If the content you display on your sign doesn’t attract or engage visitors, you may also have a problem.
Finally, if you feel like you’ve invested in an in-store customer engagement strategy that isn’t living up to your expectations and you think you’ve invested poorly, you can add that to the list of above problems.
Lucky for you, where there is a problem, there is always a solution.
There are best practices, tips, and tricks you can begin implementing to turn your digital problems into money-making solutions.
LED screens are changing.
Where they were primarily used outdoors at large sporting events or other venues, the screens are now popping up indoors -- primarily making the transition because of the lowering in price point and the flexibility of what types of shapes you can make the LED screens to morph into.
As the popularity of LED screens grow, there is still confusion regarding which kind of commercial grade screen should be used: LED or LCD?
It’s a sticky subject, especially now that we are seeing more and more LED screens being used indoors.
To help you better understand the difference and move you to a place of clarity, here is a closer look at LED screens versus LCD screens.
Every story has a backstory that started with a spark or an idea. Better known as history, these stories spur us to go beyond our humble beginnings and into a place where we create more history. The more history we create, the more stories we have to tell.
Digital signage has such a story. One probably wouldn’t think there’s much to it, but there is. It’s a good one, too.
I'd better start by saying the origin and history varies depending on what your definition of signage is. For this post, I'm going to start at the beginning of communication on signage, not "digital signage."
So, no nitpicking over definitions.
Once upon a time in a land far, far away, digital signage didn’t exist.
If businesses wanted to attract the attention of consumers, they did it with posters, radio ads, or television spots. Sales people were deployed in droves, and the phone became a salesman’s best friend.
Then the VCR was born. Not only did it allow us to see our favorite movie over and over again, it was the first indication that video could be produced, stored, and played back for promotional reasons. In the 1970’s, retailers could use the ancient machines to play commercials or advertisements in-house for their customers to view as they passed by the shirts to get to the pants.
One of my favorite aspects of the digital signage industry is the history of its growth. With 2016 in full swing, it’s safe to say this chapter of history is all about LED screens.
LED screens, or light-emitting diode screens, are changing. Where they were primarily used outdoors at large sporting events or other venues, the screens are now popping up indoors, changing is size, changing in price, and changing the way the world does digital signage.
When a retailer or business isn’t using an LED to share their message with the world, they’re using LCD screens, or Liquid Crystal Screens.
These screens or panels use less power than an LED screen because they work on the principle of blocking light rather than emitting it.
If you’re going to have a digital sign where viewers will be up close and personal, you probably want to go with an LCD screen.
Determining which of these technologies is right for you hinges on your application, your objectives, and your budget.
There are other considerations to bear in mind, too, like lighting.
Will your sign be in ambient light? Natural light? Or artificial light?
All of these questions and more need to be answered so you can determine when and if it makes sense to use LED screens in your digital signage campaign.
So let’s take a look at the difference between LED and LCD, and whether or not the LED option is right for you.