If you dabble in digital signage, you probably recognize this figure and what it stands for: $13.8 billion.
No? Doesn’t ring any bells? Shake any trees? Light up any digital signs?
That figure is what market researchers say will be spent in the digital signage industry in 2017. $13.8 billion dollars. That means digital signage is generating more and more interest in various industries across the globe, and those industries are buying in big, big ways.
In the early years of digital signage, the purpose of using images and video in the retail space was to share information and alert customers of sales or promotions. It worked.
As the industry grew, so did the concept of marketing. Digital signage began to show up in other industries, like the automotive, healthcare, and restaurant industries. Hardware graduated from the VHS to the various media players we see today.
Software also matured to meet the specific needs of retailers and restaurateurs.
As the digital signage industry boomed, so did the voices of digital signage users everywhere.
They wanted more options.
They wanted more bang for their buck.
And based on the number of digital signs and kiosks we see on any given day, it’s safe to say those voices were heard.
There is a storm brewing inside the world of fast casuals. It starts when employees walk through the door and circulates around the kiosks that threaten to replace them.
At least that’s one side of the story.
On the other side, once the storm passes, it’s clear skies in and around the self-service kiosks where managers and employers everywhere are saying the digital kiosks are far from a threat. If anything, they’re an advancement that comes at the request of consumers.
I think you’ll agree with me when I say...
It’s really hard to decide who is right and who is wrong. Different news articles tell different stories.
So you decide: Will kiosks replace employees? Or are we simply seeing advancement in the digital world that is merely a sign of the times?
Kiosks are fast becoming a standard feature in various businesses. We see kiosks and kiosk applications in all shapes and sizes, from the restaurant industry to the retail industry and everything in between.
Kiosks are usually strong and sturdy, build to withstand frequent usage from thousands of hands, although turning a tablet or iPhone into a kiosk isn’t unusual.
They're created specifically for remote use, and are most often found in places like restaurants, banks, and airports.
Each and every one is unique thanks to the applications that make up part of their anatomy.
It’s no secret that a large majority of Americans today shop online. (Seventy percent, to be concise.) But that doesn’t mean those online shoppers never stepped foot in an area store first to take a gander at what they eventually bought online.
It could very well be that their decision to buy started at that local store, right in front of a bright and shiny kiosk. Options were offered and decisions were made. Not sure if the product was right, however, the consumer may have headed home, only to be alerted via e-mail hours later of a remarkable discount they could take advantage of, should they decide to buy the product this week.
There are many digital signage solutions on the market. Some are purpose-built for very unique, niche requirements (for example think of the many unique digital displays that can be found on the Las Vegas strip and in their casinos).
Others are general purpose and are becoming more ubiquitous with respect to their use in everyday messaging.