So you own a retail store and you want to know how you can creatively use retail digital signage, eh? I get it.
Perhaps you want to use digital displays to make more money.
Perhaps you want to use an advertising network to attract more customers.
Perhaps you want to use screens to track your customers and what they like while making more money and attracting more customers. (Best option, right?)
With so many options, it can be hard to decide what do to, let alone how to do it.
But here’s the good news…
It doesn’t have to be hard.
With digital signage growing faster than the speed of light, it’s great to see all of the different ways industries across the globe are using them.
From powerful videos to informative messages, digital signs are changing the way we do business. Sales are increasing, branding is growing, and marketing strategies are blowing the competition away.
All of this is done because somebody somewhere made the choice to move their marketing concepts to digital signage. Sometimes those somebodies come up with a really great idea when they create their digital campaign, too, and that idea is to have their clients or customers engage directly with the colorful screen before them by way of interactive digital signage.
Those really good ideas are taking digital interactive marketing and customer engagement to a new realm. Here’s what I mean:
In 2015, a study published by the Markets and Markets research firm determined that the interactive display market would grow by 12% over the next five years. That increase is estimated to bring the interactive market to upwards of $14.9 billion by 2020.
That’s an incredible increase that speaks volumes.
The first time I walked into a department store that had thrown their clunky cash register out the window and replaced it with an iPad, I thought, “Wow. Look at this advancement.”
Now that we’ve moved successfully into the Information Age (or Digital Age), it’s safe to say that the technological advancements we experience every day will only improve.
And with the Internet of Things (IoT) leading those advancements, there is no doubt that each and every industry that uses digital signage has the potential to be at the forefront.
This includes the ever-evolving, fast growing retail industry. Digital signage is the "new" platform in retail.
Here's how it can up the ante for your business...
No one likes to wait.
We live in a culture that expects instant gratification. And while that gratification can’t be met at every turn, digital signage in waiting rooms and other areas can give customers some gratification in the way of colored pictures, powerful messages, interactive games, and other visuals that distract them from waiting in endless lines.
Installing digital signage is the answer many businesses and organizations are turning to, from the transportation and restaurant industries to smaller offices and waiting rooms across the globe.
And while a digital distraction won’t actually make the clock on the wall physically go faster, it can mentally reduce the wait time for anxious individuals everywhere.
Having said that, let’s explore some ways digital signage can ease the pain of customer wait times.