Making the decision to use digital signage is one thing, but trying to figure out what kind of commercial screen you need to use is another.
There are so many questions to consider:
What size screen do I need?
Do I go with LCD or LED?
Should it be interactive? Touch screen? Large? Small? Multi-paneled?
Should it be tall? Round? Beveled?
Should I start pulling my hair out now?
Yeah, we get it.
After reading about the many benefits of digital signage and seeing some of the statistics, people are eager to take advantage of this tech. However, certain barriers can make it difficult to leverage the technology’s full potential as a powerful communication tool.
While the retail sector currently makes up the largest part of the digital signage industry, it’s making inroads into restaurants, healthcare, the corporate and financial world, and even education.
You’ve also been seeing some promising statistics on the efficacy of digital signage, and the fact that the industry has a CAGR of nearly 9% is encouraging as well.
Like increasing numbers of business people, you may well be considering installing some digital signage. After all, it seems to be bringing great results for others, and since prices for digital signage systems have been steadily dropping, it seems like an easy way to get returns on an investment.
However, you can’t just get any old screen, slap it up at random, and expect to rake in the dough. They aren’t a magical revenue-generating charm.