Making the decision to use digital signage is one thing, but trying to figure out what kind of commercial screen you need to use is another.
There are so many questions to consider:
What size screen do I need?
Do I go with LCD or LED?
Should it be interactive? Touch screen? Large? Small? Multi-paneled?
Should it be tall? Round? Beveled?
Should I start pulling my hair out now?
Yeah, we get it.
Most kids dash out to get their driver’s permit the second they’re old enough.
Their sweet sixteen comes with a driver’s license—and, for the lucky ones, a sweet ride.
I, however, dragged my feet until right before my freshman year of college to finally get my license.
I could see and want the advantages that having a license would bring: more chances to visit my friends, opportunities to get summer jobs further away from my home, chances to explore the greater independence that comes with growing up.
But I had certain barriers to get around before I could reap those benefits.
I was terrified of driving—of accidentally hitting the gas when I needed to brake, or of another driver deciding to run a red and T-bone me.
Both of my parents were very busy and didn’t have time to spend riding around town with me so I could practice. And even if I did get my license, I didn’t have money for gas, or frequent access to a car.
Many business owners are in a similar situation. After reading about the many benefits of digital signage and seeing some of the statistics, people are eager to take advantage of the technology.
However, barriers can arise that make it difficult to optimize one’s digital signage use and extract the technology’s full potential as a powerful communication tool.
While the retail sector currently makes up the largest part of the digital signage industry, it’s making inroads into restaurants, healthcare, the corporate and financial world, and even education.
You’ve also been seeing some promising statistics on the efficacy of digital signage, and the fact that the industry has a CAGR of nearly 9% is encouraging as well.
Like increasing numbers of business people, you may well be considering installing some digital signage. After all, it seems to be bringing great results for others, and since prices for digital signage systems have been steadily dropping, it seems like an easy way to get returns on an investment.
However, you can’t just get any old screen, slap it up at random, and expect to rake in the dough. They aren’t a magical revenue-generating charm.