Making the decision to use digital signage is one thing, but trying to figure out what kind of commercial screen you need to use is another.
There are so many questions to consider:
What size screen do I need?
Do I go with LCD or LED?
Should it be interactive? Touch screen? Large? Small? Multi-paneled?
Should it be tall? Round? Beveled?
Should I start pulling my hair out now?
Yeah, we get it.
Higher education is using digital signage in multiple ways. Today’s college students are conditioned to video, screens, and Internet-based information. To drop them in an environment without it might actually be a culture shock.
Bear this in mind:
This demographic fills out paperwork – electronically.
This demographic becomes educated – electronically.
This demographic delivers information – electronically.
This demographic does their homework – electronically.
K – 12 classrooms don’t look like they used to. Green chalkboards covered with dusty white chalk are a rare find. Today whiteboards take their place.
And where a row of cubby’s used to exist, now a row of computers live there.
But that’s not the only digital advancement in the classroom. Digital signage is fast becoming part of the classroom décor. And why wouldn’t it be? Millennials and the children of millennials expect access to digital platforms as part of their communication.
It’s integrated into their lives, after all.
Sure, chalkboards are fun (except when you have to clap erasers outside after school and sneeze on the chalk dust that blows everywhere), but digital signs are more fun and offer more options.
No more colored chalk.
No more morning announcements.
No more homework scrawled on the board that the bad kid in the corner can erase.
Everything is changing, and for the better.
Quantum mechanics say that we, as energetic human beings, are all connected.
The Internet of Things (IoT) says that we, as technological human beings, are also all connected.
These connections are about to get a whole lot bigger.
Simply put, the Internet of Things is the idea of connecting any device equipped with an on/off switch to the Internet.
These devices (phones, commercial ovens, restaurant kiosks, digital signs, computers, oil rigs, etc.) communicate with one another, leaving out the middleman and streamlining the entire process.
With broadband Internet becoming more widely available, the cost of connecting is decreasing, and more devices are being created with Wi-Fi ability built right into them.
That includes digital signage.
But why all the connections?
Why do we need our smartphones talking to commercial ovens? To oil rigs in the middle of the ocean? To digital signs smack dab in the center of Times Square?
Because we can.
And because we want to.
And because it’s the way advanced technology is headed.
Let’s look at a handful of industries where digital signage meets IoT, and how it’s changing the face of those industries.
No bulletin board, ever, in all of history, has actually been a tidy, functional, and efficient way to distribute information. That’s a bold statement, I know, but bear with me.
The vast majority of bulletin boards you’ve seen have likely been shaggy with outdated announcements and advertisements, many unauthorized.
Even a well-organized board is still easy to ignore.