How does a quick service restaurant get hungry drivers through the drive-thru lane faster?
They digitize the entire process.
Yes, flashy digital outdoor menu boards that boast mouth-watering images (and video in some cases) is part of that digitization, but we’re not just talking digital menu boards here, we’re talking about digitizing the whole ball of wax.
If I were to ask you what restaurant you thought had the very first drive-thru window ever, what would your guess be?
If you guessed McDonalds (like I did) you’re wrong.
The very first drive-thru window popped up in Springfield, Missouri in 1947 at a burger joint known as Red’s Giant Hamburg. Drive-up restaurants were already in full swing at this point, but it was Red’s that started the trend of ordering food by talking to an invisible person through a two-way speaker.
The first chain restaurant to adopt the concept was Jack In The Box. McDonalds didn’t actually hop on board until 1975.
The more you know, right?
Now drive-thru windows are everywhere, it seems. A more sophisticated, savvy, two-way speaker has taken the place of the old, clunky one. LCD screens display your order to ensure accuracy. And videos of sparkling, ice-cold sodas and fresh grilled burgers are taking the place of traditional 2D images.
Things are changing.
If you’re considering a digital drive-thru board for your quick serve restaurant, you may have some reservations. Many do when they begin exploring unchartered territory. That’s why we put together this handy blog post to share with you 5 reasons why you need a digital drive-thru board.