When digital signage first emerged, it came in the form a basic television set with a VCR that boasted information about a product or sale.
As the signs and their abilities progressed over time, the screens matured into large, commercial grade LED’s or LCD’s. Today commercial grade displays come in all shapes and sizes. From flat screens to round screens to kiosks both short and tall, it seems there’s nothing you can’t accomplish with a digital display.
Throw in a well-polished cloud based content management software (CMS) and you’re well on your way to a digital menu board that can be a game changer for you.
Despite all of the available options in hardware and software, many restaurateurs are still not using menu boards to their fullest potential.
Why is this?
Plain and simple, they just don’t know what options are available to them. But we do. And we’re going to share some of those options with you. Sound good?
A picture is worth a thousand words. Isn’t that how the phrase goes?
The idiom refers to the idea that a complex concept can be conveyed with a single image. The phrase was used to describe the effectiveness of graphics in advertising in the early 1900’s.
Here we are, over a century later, and the expression still holds true.
As digital signage continues to enhance marketing strategies in various industries across the globe, the restaurant industry is boasting impressive financial results with eye-popping digital menus.
Many restaurateurs in the QSR/Fast Casual arena agree that digital menus are a worthwhile investment.
Yet some establishments can’t justify spending money to make money.
In 2011, a survey of 200 restaurant owners revealed that roughly 21% had intention to implement digital menu signage in the near future. And while many certainly have, it still leaves many more wondering if the investment is worth it.