April 28, 2016

Why Video is Vital in Your Digital Signage Campaign

Video has changed the world. Since the very first motion picture shot in the summer of 1878, moving pictures have given us reason to stop and stare. Videos tell stories. They touch our emotions. Very often, they change our lives. You remember the movie Forrest Gump, right? The story of the mentally challenged man who accidentally showed up during many historic moments, teaching us life lessons on his road to becoming a millionaire? Forrest Gump is just one example of how video engages, attracts, and shifts the human condition. But enough about history. Let’s talk about today, and how video integrated into your digital signage campaign can change the way you do business. For starters, having the software and hardware to create appealing content is only the beginning. If you’re not using video in pieces of what you create, that’s like owing a motorcycle you never ride. You have the machine to get you places; you just don’t do anything with it. We want you to ride. Whether you’re using digital signage to educate your workforce or create killer content for potential customers, video can be the one ingredient that changes everything.