Digital signage doesn’t become digital signage until it’s graced with good content. Until then, it’s merely hardware; typically an LCD or LED commercial grade screen connected to a media player.
Once the hardware is set up and a good cloud-based software solution is chosen for the media player, the next step is to create content that fits your purpose. Digital signage, after all, is used to generate interest and help make noise about your business. Powerful, purposeful content can get you there.
Once upon a time in a land far, far away, digital signage didn’t exist.
If businesses wanted to attract the attention of consumers, they did it with posters, radio ads, or television spots. Sales people were deployed in droves, and the phone became a salesman’s best friend.
Then the VCR was born. Not only did it allow us to see our favorite movie over and over again, it was the first indication that video could be produced, stored, and played back for promotional reasons. In the 1970’s, retailers could use the ancient machines to play commercials or advertisements in-house for their customers to view as they passed by the shirts to get to the pants.
Every once in a while we see a marketing campaign that flops. Meant to resonate with consumers and steal the show, some marketing strategies (whether it involves a visual display or not) fail miserably, sometimes doing more harm than good.
Take Burger King’s former mascot ‘The King’, for example.
Created in an attempt to stand up against McDonalds long-time hero Ronald McDonald, the odd looking mascot and his strange commercials ended up turning people off instead of bringing them into the restaurant.
The result was a decrease in sales.
He fought a good fight, but because of the 6% loss in sales in the first quarter of his life, The King was laid to rest in 2011.
Another notable fail was Bud Light’s ‘Up for Whatever’ campaign in 2015. In the campaign, the beer was positioned as the perfect beverage “for removing no from your vocabulary for the night.”
The innuendo tucked inside the campaign didn’t make people want to buy the beer, it made them want to not buy it – the exact opposite of what a killer marketing campaign should do.
I could write this entire blog post on failed marketing campaigns, but I won’t.
I think the examples here and any you might be thinking about right now are enough to make you understand that your content in any marketing campaign needs to make sense, resonate with the audience, and leave them wanting more.
So how do you create content for your visual display campaign that really resonates without failing, offending, or butchering your sales?
Here are 4 tips to help you create content that resonates with your audience and makes you look like a superhero all at the same time.
Launching your very first digital signage campaign is a big deal.
You’ve decided to graduate from sticky notes and posters to a widescreen monitor that talks to people, so you want to make sure it’s done right.
We want to make sure, too. That’s why we publish these posts; because you have questions and we have answers.
So let’s have at it.
Let’s dig into our 8 tips on launching your first digital signage campaign.
Video on digital signage systems are powerful. A network of connected screens allows a company to advertise, inform, and connect with people all over the world.
But as important as the screens are, it’s what you decide to put on them that really counts.
There are pros and cons to using video, but more and more companies are finding that videos are more effective than still images.
How you treat your employees is how you treat your customers.
Well, so to speak.
Employees are the face of your company. They’re the ones who interact with customers the most—and who a customer interacts with can make a big difference, for good or bad.
This is where you come in. To do their jobs well, your employees need to be engaged and connected to the company, so you’ve got to connect with them first.
And here’s how you do it.