Content is king. We all know that by now.
The best marketing, ad, and engagement campaigns companies run are always founded on a compelling story, offer, or message. Even if your goal with your digital signage is to engage your employees, you can still learn from the big ad campaigns.
We’ve got 7 steps to developing your digital signage content strategy that can shift your sales and branding message significantly.
Once upon a time in a land far, far away, digital signage didn’t exist.
If businesses wanted to attract the attention of consumers, they did it with posters, radio ads, or television spots. Sales people were deployed in droves, and the phone became a salesman’s best friend.
Then the VCR was born. Not only did it allow us to see our favorite movie over and over again, it was the first indication that video could be produced, stored, and played back for promotional reasons. In the 1970’s, retailers could use the ancient machines to play commercials or advertisements in-house for their customers to view as they passed by the shirts to get to the pants.