Digital signage doesn’t become digital signage until it’s graced with good content. Until then, it’s merely hardware; typically an LCD or LED commercial grade screen connected to a media player.
Once the hardware is set up and a good cloud-based software solution is chosen for the media player, the next step is to create content that fits your purpose. Digital signage, after all, is used to generate interest and help make noise about your business. Powerful, purposeful content can get you there.
Content is king. We all know that by now.
The best marketing, ad, and engagement campaigns companies run are always founded on a compelling story, offer, or message. Even if your goal with your digital signage is to engage your employees, you can still learn from the big ad campaigns.
We’ve got 7 steps to developing your digital signage content strategy that can shift your sales and branding message significantly.