So you want to move into the land of digital signage. You’ve seen the benefits and you want a piece of it. The next step is to choose a software that is simple to use, makes sense, and gives you peace of mind moving forward.
And as digital out-of-home (DOOH) advertising, (or network digital advertising, or digital signage) begins to grow, so do the many software options available to users.
Depending on what you are doing with your digital display, you’ll need a software that responds to what you need. In a word, the software you choose will be the deciding factor in how you deliver your message to the masses. Your message needs to be effective, for without an effective message, you’re digital campaign will fall flat on its face.
Let’s take a deep dive into what attributes and levels of performance you should be looking for in digital signage software so you can make an educated decision when it comes time to buy.
Moving into the world of digital signage brings with it many questions, one of the biggest being:
Should I use a premise-based software or a cloud-based software?
It’s a great question…
We decided to answer this question and more so that you understand the pros and cons of each approach, as well as what types of companies use each option.
Digital signage should not be taken lightly. If it’s a profit you’re looking to turn, how you launch your content and what it looks like is crucial for a successful campaign.
Having said that, you should understand what each software option does and how it can best serve you.
Once upon a time in a land far, far away, digital signage didn’t exist.
If businesses wanted to attract the attention of consumers, they did it with posters, radio ads, or television spots. Sales people were deployed in droves, and the phone became a salesman’s best friend.
Then the VCR was born. Not only did it allow us to see our favorite movie over and over again, it was the first indication that video could be produced, stored, and played back for promotional reasons. In the 1970’s, retailers could use the ancient machines to play commercials or advertisements in-house for their customers to view as they passed by the shirts to get to the pants.
Most kids dash out to get their driver’s permit the second they’re old enough.
Their sweet sixteen comes with a driver’s license—and, for the lucky ones, a sweet ride.
I, however, dragged my feet until right before my freshman year of college to finally get my license.
I could see and want the advantages that having a license would bring: more chances to visit my friends, opportunities to get summer jobs further away from my home, chances to explore the greater independence that comes with growing up.
But I had certain barriers to get around before I could reap those benefits.
I was terrified of driving—of accidentally hitting the gas when I needed to brake, or of another driver deciding to run a red and T-bone me.
Both of my parents were very busy and didn’t have time to spend riding around town with me so I could practice. And even if I did get my license, I didn’t have money for gas, or frequent access to a car.
Many business owners are in a similar situation. After reading about the many benefits of digital signage and seeing some of the statistics, people are eager to take advantage of the technology.
However, barriers can arise that make it difficult to optimize one’s digital signage use and extract the technology’s full potential as a powerful communication tool.