So you want to move into the land of digital signage. You’ve seen the benefits and you want a piece of it. The next step is to choose a software that is simple to use, makes sense, and gives you peace of mind moving forward.
And as digital out-of-home (DOOH) advertising, (or network digital advertising, or digital signage) begins to grow, so do the many software options available to users.
Depending on what you are doing with your digital display, you’ll need a software that responds to what you need. In a word, the software you choose will be the deciding factor in how you deliver your message to the masses. Your message needs to be effective, for without an effective message, you’re digital campaign will fall flat on its face.
Let’s take a deep dive into what attributes and levels of performance you should be looking for in digital signage software so you can make an educated decision when it comes time to buy.
Moving into the world of digital signage brings with it many questions, one of the biggest being:
Should I use a premise-based software or a cloud-based software?
It’s a great question…
We decided to answer this question and more so that you understand the pros and cons of each approach, as well as what types of companies use each option.
Digital signage should not be taken lightly. If it’s a profit you’re looking to turn, how you launch your content and what it looks like is crucial for a successful campaign.
Having said that, you should understand what each software option does and how it can best serve you.
You know signage is a good option. But when it comes to cloud-based digital signage or on-premise / hosted solutions... which one is best for you?
There are so many hardware choices, software choices, screen options, kiosk options, and touchscreen options...
I’ll stop there.
With so many choices, it can make the decision to move to digital signage a tough one.