You need to put serious thought into your strategy for rolling digital signage out in order to maximize its usefulness and accessibility to your audience. Case in point: You need to choose the right digital display to install based on the placement and environment in your store. Of course, the problems can start long before your digital signage is even fully installed. Without a fully planned rollout strategy, costly trial and error can make your expenses quickly balloon above your budget.
In this chapter, we’ll walk you through the digital signage rollout planning process and give you an idea of what to expect along the way.