Company Overview

Skykit is a fast-growing provider of SaaS-based digital signage solutions. We are committed to delivering innovative solutions that help our customers transform and scale their communications.

Position

Product Marketing Manager

Location

Remote (Ideally Phoenix, AZ, or Minneapolis, MN area for a few in person meetings)

Position Overview

We seek a strategic and results-driven Product Marketing Manager to join our growing team. In this role, you will be responsible for developing and executing go-to-market strategies for our digital signage solutions, creating compelling messaging, enabling our sales team, and driving product adoption. The ideal candidate has a proven track record in B2B SaaS product marketing with experience in crafting customer-focused messaging, analyzing market trends, and collaborating cross-functionally to drive business growth.

Key Responsibilities

Product Positioning and Messaging

• Develop clear, compelling product positioning and messaging that differentiates our solutions in the marketplace
• Create and maintain product messaging frameworks that resonate with our target audience and align with our company’s brand voice
• Collaborate with product management to understand product capabilities and translate technical features into customer benefits

Go-to-Market Strategy

• Lead GTM planning and execution for new feature launches and product enhancements
• Identify and define ideal customer profiles (ICPs) through data analysis and customer interviews
• Work cross-functionally with product, sales, and marketing teams to ensure successful product launches

Content Development and Management

• Own the creation of marketing content and sales enablement materials, including case studies, white papers, presentations, and product one-pagers
• Write compelling copy for website, blog posts, email campaigns, and newsletters that drive engagement
• Develop and maintain product documentation to support customer education

Sales Enablement

• Create and deliver sales training materials and programs that equip the sales team to effectively communicate product value
• Develop battlecards, competitive analysis, and objection handling guides to support the sales process
• Collaborate with sales leadership to identify opportunities for improving conversion rates

Market Intelligence

• Monitor industry trends, customer feedback, and competitive landscape
• Conduct regular market research to identify opportunities for product improvement and innovation
• Provide actionable insights to product and executive teams based on market analysis

Performance Measurement

• Track and report on product marketing KPIs and campaign performance
• Deliver full-lifecycle marketing analytics to leadership
• Measure and optimize adoption rates for product features and integrations

Skills and Qualifications

Required

• 3+ years of product marketing experience in B2B SaaS environments
• Proven track record of developing successful go-to-market strategies that drive product adoption
• Strong experience in creating compelling messaging and positioning for technical products
• Excellent written and verbal communication skills with the ability to translate technical concepts into benefits
• Data-driven approach to decision making with experience in analyzing marketing metrics
• Ability to work cross-functionally and influence without direct authority
• Bachelor’s degree in Marketing, Business, Communications, Journalism, or related field

Preferred

• Experience in digital signage or related SaaS industries
• Demonstrated success in increasing feature adoption rates
• Background in content marketing with proven results in growing organic traffic and leads
• Experience with SEO best practices and keyword strategy
• Experience with executing co-marketing initiatives, webinars, and event marketing
• HubSpot certifications or experience with marketing automation platforms
• Experience with sales enablement and customer success collaboration

Benefits

• Competitive salary and performance-based bonus structure
• Comprehensive benefits package
• Professional development opportunities and training resources
• Flexible remote work environment with collaborative team culture
• Opportunity to make a significant impact in a growing company

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Company Overview

Skykit is a fast-growing provider of SaaS-based digital signage solutions. We are committed to delivering innovative solutions that help our customers transform and scale their communications.

Position

Director of Product Management

Location

Twin Cities Metro Area – proximity to Skykit HQ in Minnetonka, Minnesota

Position Overview

Skykit is seeking an experienced and strategic Director of Product Management to lead our product strategy and execution. This leadership role is critical as we scale ARR and expand our digital signage platform and connectivity solutions. The Director of Product Management will work closely with executive leadership, Product Marketing, Engineering, Sales, and Customer Success to ensure that our roadmap aligns with customer needs and business goals. The ideal candidate has a proven track record of leading product teams in a B2B SaaS environment, driving end-to-end product lifecycle management, and delivering products that win in the market.

Key Responsibilities

Product Strategy and Roadmap

• Define and own the product vision, strategy, and roadmap, ensuring alignment with business goals and customer outcomes
• Prioritize initiatives that drive revenue growth, customer retention, platform extensibility, and competitive differentiation
• Create and maintain a dynamic, outcome-driven product roadmap across multiple product lines, APIs, integrations, and partner-facing capabilities
• Own pricing strategy and collaborate with Finance and Sales to ensure packaging and monetization supports GTM and revenue goals
• Ensure roadmap transparency and alignment across all stakeholders, with clear ownership over trade-off decisions and release prioritization

Team Leadership and Collaboration

• Provide leadership for the Product Management function in close collaboration with the executive team to ensure alignment across strategy, development, and go-to-market execution.
• Foster a collaborative environment that promotes cross-functional alignment and accountability
• Partner closely with Product Marketing to ensure cohesive positioning, messaging, and go-to-market execution
• Collaborate with Engineering leadership to balance innovation, quality, and delivery velocity
• Work closely with vendors and OEM partners on product readiness, certification, and cost-effective roadmap support. Manage product-related budgets and external partnerships as needed

Customer and Market Insight

• Build strong relationships with customers to deeply understand their needs and workflows
• Leverage customer feedback, ICP definition, win/loss analysis, usage data, and market research to guide prioritization and ensure the team is focused on delivering the right features to the right prospects and customers
• Identify new market opportunities and guide discovery efforts for expansion
• Lead competitive intelligence efforts and maintain a strategic view of the market landscape to inform roadmap, messaging, and sales positioning

Product Development Process

• Drive a collaborative, agile product development lifecycle—spanning discovery, launch, iteration, and adoption—in close partnership with the engineering team, ensuring clear alignment on priorities, timelines, and delivery standards
• Ensure business cases, requirements, and success metrics are clearly defined for each initiative
• Own quarterly product planning and ensure consistent tracking of feature adoption and outcomes
• Promote data-informed decision-making using product analytics and KPIs
• Lead cross-functional planning sessions and release readiness processes
• Champion security and privacy within the product roadmap, supporting Skykit’s position as a secure, enterprise-ready solution

Internal and External Evangelism

• Serve as the internal voice of the customer and external voice of the product
• Enable  sales and customer success with deep product knowledge and roadmap visibility
• Represent the product strategy in board meetings, investor updates, and strategic customer conversations

Platform and Ecosystem Development

• Drive a “platform-first” mindset across product lines, ensuring scalable architecture and reusable services
• Define and manage a strategy for developer-facing APIs, partner integrations, and third-party ecosystems that extend Skykit’s value proposition
• Collaborate with partners and customers to identify ecosystem gaps and new monetization opportunities

Internal and External Evangelism

• Serve as the internal voice of the customer and external voice of the product
• Enable sales and customer success with deep product knowledge and roadmap visibility
• Represent the product strategy in leadership meetings, company updates, and strategic customer conversations

Skills and Qualifications

Required

• 5+ years of Product Management experience in B2B SaaS, with at least 2 years in a leadership role
• Proven ability to scale product functions in early or growth-stage companies
• Experience leading cross-functional teams through successful product launches and iterations
• Deep understanding of product development best practices, customer discovery, and agile principles
• Strong analytical and decision-making skills grounded in data and customer insights
• Excellent communication and collaboration skills across technical and non-technical audiences
• Bachelor’s degree in Business, Computer Science, Engineering, or related field

Preferred

• Experience in digital signage, IoT, or related SaaS industries
• Background in managing both hardware-integrated and cloud-native software products
• Experience working with remote and distributed teams
• MBA or advanced degree in a relevant discipline

Benefits

• Competitive salary and performance-based bonus structure
• Comprehensive benefits package
• Professional development opportunities and training resource
• Flexible remote work environment with collaborative team culture
• Opportunity to make a significant impact in a growing company