The Top 5 Digital Signage Content Types To Ramp Team Member Engagement in 2023
Team member engagement is difficult now more than ever. Employee engagement is an ongoing challenge for leaders whether your role is part of the HR, communications, or executive team.
In a post-pandemic world with a variety of where and how-to-work options, an increase in layoffs, and large amounts of job changes within the workforce, keeping employees engaged is critical to your organization’s success.
What is Employee Engagement?
Let’s look at what is employee engagement, what it means for your business, and how you can use your digital signage solution to help you drive it in your organization.
According to Gartner, employee engagement is,
“The extent to which employees feel passionate about their jobs, are committed to the organization, and put discretionary effort into their work.”
What does this mean for you?
Engaged employees lead to better business outcomes. Those positive business outcomes come in the form of:
If you take a step back and think about these outcomes, it makes sense. Team members who are highly engaged in their workplace care. They care about their work, the organization’s goals, and the customers they serve and ultimately want the best outcome for their organization.
If you’re curious about how to motivate your employees toward higher levels of performance, let’s look at what drives employee engagement and how digital signage can be a tool used to elevate it.
Do your team members know why they are doing their job?
Do your employees know the goals of the organization, department, and team?
Are your people participating in an ongoing dialogue about their future and the direction of the company?
Feeling seen for success & talents
Are managers, leaders, and team members recognized for their accomplishments and contributions to the organization?’
These are just a few factors that contribute to elevated levels of engagement.
Using Beam, Skykit’s easy-to-use digital signage content management system, your organization can support these drivers through meaningful digital signage content.
As you develop your strategy for the upcoming year, consider how you can incorporate content that speaks to these engagement drivers.
Five Ways to Boost Engagement
1. Provide teams with relevant content
Tailor the content you share with your audience. Whether you share localized content such as weather, sports, news, or team dashboards, relevant content draws eyeballs to your screens. When you show meaningful content with your audience, it not only grabs their attention that time but will also encourage them to pay attention in the future.
2. Celebrate milestones
Utilize video, images, or social media feeds so your teams can easily celebrate company milestones, customer achievements, and colleague anniversaries.
Connect your organization’s social media account to your digital signage to power your content strategy with fresh and engaging content. It’s easy to get started using social media feeds through Skykit’s integration with Seenspire.
Also, using the scheduling tool within Beam, milestone content is easy to schedule ahead of time. You can easily create your team member's birthday or anniversary content in advance and schedule it to run at certain times throughout the year.
3. Give Feedback
Share your team shout-outs, customer thank yous, and team member appreciation on your digital displays to create an atmosphere of appreciation. We all know the power of kind words, so showcase those notes from happy customers with the organization. It is always inspiring to hear how your individual or teamwork contributes to a satisfied customer.
When individuals have a solid understanding of the company and department goals, teams can make better decisions when prioritizing the work needed.
In addition to sharing your team and company goals through PDF, video, or images, one way to easily distribute this information is through data visualizations your team members already rely on daily.
Dashboard Connections is a premium add-on from Skyit Beam that allows you to securely authenticate your dashboard to large format displays across the organization. Your data visualizations from tools such as Tableau, PowerBI, and ZenDesk, can be seamlessly integrated into your existing digital signage content.
As humans, it's in our nature to want to be known and understood. This translates to the recognition of individual skills and abilities in the workplace.
Leverage digital signage to recognize not only individual achievements but also the success stories of cross-functional teams. Promote positive organization dynamics and encourage further collaboration for future projects.
Remember, as you work to boost employee engagement start small. Get started by adding one new content type your team can add to your rotation.
Whether adding a dashboard to keep teams informed of their progress or adding social media feeds to maximize your social efforts, start with something manageable for your team.
Most likely, you’ll hear from your team members about your digital content, which will spur you on toward additional content improvements driving further engagement with your team.
Set up some time with our team of digital signage experts to level up your organization’s engagement.