In today’s digital signage landscape, verifying content display is crucial for industries bound by strict regulations. Proof of play reporting has emerged as a vital tool, offering instant verification that critical content was displayed as intended across digital signage networks.
Why Proof of Play Matters
Proof of play reporting allows digital signage administrators to:
- Instantly verify content displays.
- Maintain compliance with industry regulations.
- Provide audit trails for regulatory bodies.
- Ensure critical information reaches the intended audience.
The Critical Importance of Proof of Play in Healthcare
Ensuring patient safety and providing critical information is paramount in the healthcare industry. Hospitals and clinics rely heavily on digital signage displays to convey essential wayfinding information, medical advisories, and other vital messages.
Failure to properly display this content can have severe consequences, potentially putting patients at risk.
Verifiable proof that these critical displays played as intended is crucial for maintaining compliance and upholding the highest standards of care. Regulatory bodies and accreditation agencies often require comprehensive audit trails and documentation to ensure healthcare facilities are meeting their obligations.
Real-world impact: A major healthcare system (and Skykit customer) views on-demand proof of play as “a game-changer for their compliance efforts.”
Beyond just meeting regulatory requirements, proof of play reporting provides healthcare organizations with invaluable peace of mind. They can operate with confidence, knowing that life-saving information reaches its intended audience without fail.
This level of assurance is utterly essential in an industry where lives hang in the balance.
Proof of Play Auditing in Finance and Banking
Institutions in the finance and banking industry must adhere to strict regulations regarding disclosures and notices displayed to customers. Brokerage firms, for instance, are required by the Securities and Exchange Commission (SEC) to prominently display certain disclosures and educational materials in their branch offices.
Failure to do so can result in significant fines and penalties.
To ensure compliance, these firms need verifiable proof that the mandated content was indeed played on their digital signage displays for the required duration and frequency. This proof of play data serves as an audit trail, demonstrating that the firm took the necessary steps to inform customers and fulfill its disclosure obligations.
Beyond brokerage disclosures, proof of play reporting is also crucial for other types of financial communications.
Banks may need to verify that important notices, such as changes to account terms or fee schedules, were properly displayed to customers. Investment firms may need to document that educational content on investment risks was shown at regular intervals.
Comprehensive proof of play reporting provides finance and banking institutions with the necessary evidence to demonstrate compliance with regulatory requirements and industry best practices.
This not only helps avoid costly penalties but also maintains the integrity and transparency that customers expect from financial service providers.
Skykit Proof of Play Reporting
With the Skykit Digital Signage Platform, you can easily generate proof of play reports to verify content playback across displays—including content and timing details.
Skykit Proof of Play reporting enables users to:
- Eliminate manual tracking and guesswork.
- Ensure content is playing as scheduled and on the correct displays.
- Verify compliance with advertising agreements.
- Justify ad spend with concrete playback data for ROI tracking.
- Generate reports by criteria like campaign ID or date range.
Proof of play reports will soon be available to Skykit Pro and Enterprise customers.
→ Interested in trying it out? Contact us to enroll in our beta release.
Choosing the Right Proof of Play Solution
When you work in a highly regulated industry, selecting a digital signage solution with comprehensive proof of play reporting is key.
Top platforms maintain a full audit trail of what content is played, where, and for how long. Advanced filtering allows focusing the reports by display, playlist, date range, and more.
With on-demand proof of play, there’s no need to sift through scheduled reports—you can instantly verify a display’s playback history with just a few clicks.
Ensuring compliance in regulated spaces requires verifiable proof that the right messaging reaches the right audience at the right time. With proof of play reporting, organizations in highly regulated industries can ensure compliance, enhance communication, and operate with confidence in their digital signage strategies.
Ready to Get Started?
Proof of Play Reporting https://support.skykit.com/docs/skykit-beam-proof-of-play-reporting
