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7 Steps to Developing Your Digital Signage Content Strategy

Content is king. We all know that by now.

The best marketing, ad, and engagement campaigns companies run are always founded on a compelling story, offer, or message. Even if your goal with your digital signage is to engage your employees, you can still learn from the big ad campaigns.

We’ve got 7 steps to developing your digital signage content strategy that can shift your sales and branding message significantly.

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7 Ways to Implement Digital Signage in Higher Education

Higher education is using digital signage in multiple ways. Today’s college students are conditioned to video, screens, and Internet-based information. To drop them in an environment without it might actually be a culture shock.

Bear this in mind:

This demographic fills out paperwork – electronically.
This demographic becomes educated – electronically.
This demographic delivers information – electronically.
This demographic does their homework – electronically.

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How Digital Signage and Precision Marketing Can Boost Sales in Retail

If you know anything about marketing, you know the primary goal is to advertise, attract, and sell. Over the years we’ve seen marketing change in ways we never thought possible.

In the 50’s, it was pen and ink drawings in magazines. In the 70’s, photos took over. In the 90’s, video, radio, and television reigned supreme. Today, Internet advertising and digital marketing are calling the shots.

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stadium digital signage
Linda Hofflander

7 Ways to Use Digital Signage in Sports Stadiums

Sports stadiums are a sweet spot for digital signage. With thousands of fans in one location for hours, a stadium with bright lights and whooping fans offers many points of interaction from vendor stands, advertising networks, wayfinding, and much more.

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7 Ways Corporate Office Spaces Are Using Digital Signage

Every day, more and more SME (small medium enterprises) are implementing digital technology to communicate with employees and partners, as well as share their message with potential clients.

The shift from traditional AV equipment to digital signage can be attributed to IT managers and influencers investing in the most reliable options for corporations, likely because they understand the importance of becoming part of up-to-date, innovative solutions.

Informed IT managers know what those innovations are.

But do you?

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How To Improve Your Drive-Thru Sales With Outdoor Digital Signage

How does a quick service restaurant get hungry drivers through the drive-thru lane faster?

Simple.
They digitize the entire process.

Yes, flashy digital outdoor menu boards that boast mouth-watering images (and video in some cases) is part of that digitization, but we’re not just talking digital menu boards here, we’re talking about digitizing the whole ball of wax.

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Best Practices to Develop a Strong Retail Digital Signage Strategy

If you have a digital display in your retail store and recognize that it’s not moving your customers to buy or increasing your bottom line, you may have a problem.

If the content you display on your sign doesn’t attract or engage visitors, you may also have a problem.

Finally, if you feel like you’ve invested in an in-store customer engagement strategy that isn’t living up to your expectations and you think you’ve invested poorly, you can add that to the list of above problems.

Lucky for you, where there is a problem, there is always a solution.

There are best practices, tips, and tricks you can begin implementing to turn your digital problems into money-making solutions.

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5 Ways to Integrate Social Media With Digital Signage

“All the world’s a stage, and all the men and women merely players.”

In today’s Digital Age, that infamous line from Shakespeare’s As You Like It couldn’t be truer. Thanks to over 91 leading social media platforms worldwide, the world really is a stage. And if you’re looking to integrate social media with digital signage, you have to be willing to be a digital player.

Integrating social media with your digital signage campaign can do a plethora of things, like boost your brand, increase sales, and attract a different target audience.

But how do you do it?

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