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Retail Kiosks
Linda Hofflander

7 Ways Retail Kiosks Are Making a Difference in Sales

Kiosks made their debut sometime in 1977 after a student at the University of Illinois at Urbana-Champaign created a touch-screen system that offered users information to find movies, bus stops, extracurricular activities, and courses.

In 1985, the retail industry grabbed hold of the kiosk concept and used a series of interactive kiosks after the shoe retailer Florsheim Shoe Company started using them in various locations. Over 600 kiosks shared images and videos of shoes to consumers that were not available in the actual stores.

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Tips on How to Create Amazing Digital Signage Content That Works

Digital signage doesn’t become digital signage until it’s graced with good content. Until then, it’s merely hardware; typically an LCD or LED commercial grade screen connected to a media player.

Once the hardware is set up and a good cloud-based software solution is chosen for the media player, the next step is to create content that fits your purpose. Digital signage, after all, is used to generate interest and help make noise about your business. Powerful, purposeful content can get you there.

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7 Steps to Developing Your Digital Signage Content Strategy

Content is king. We all know that by now.

The best marketing, ad, and engagement campaigns companies run are always founded on a compelling story, offer, or message. Even if your goal with your digital signage is to engage your employees, you can still learn from the big ad campaigns.

We’ve got 7 steps to developing your digital signage content strategy that can shift your sales and branding message significantly.

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