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Skykit Beam Digital Signage Digital Signage By Market
Linda Hofflander

Awesome 2020 Trends for Digital Signage

If you dabble in digital signage, you probably recognize this figure and what it stands for: $13.8 billion.

No? Doesn’t ring any bells? Shake any trees? Light up any digital signs?

That figure is what market researchers say will be spent in the digital signage industry in 2017. $13.8 billion dollars. That means digital signage is generating more and more interest in various industries across the globe, and those industries are buying in big, big ways.

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skykit digital kiosk
Skykit

Trade Show Digital Signage: 5 Tips for Success

Trade Shows. They’re often the most stressful and chaotic marketing activities. They cost a significant investment in time, money and resources, which puts a lot of pressure on marketing to showcase your company’s products or services and maximize your ROI.

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Retail Kiosks
Linda Hofflander

7 Ways Retail Kiosks Are Making a Difference in Sales

Kiosks made their debut sometime in 1977 after a student at the University of Illinois at Urbana-Champaign created a touch-screen system that offered users information to find movies, bus stops, extracurricular activities, and courses.

In 1985, the retail industry grabbed hold of the kiosk concept and used a series of interactive kiosks after the shoe retailer Florsheim Shoe Company started using them in various locations. Over 600 kiosks shared images and videos of shoes to consumers that were not available in the actual stores.

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Tips on How to Create Amazing Digital Signage Content That Works

Digital signage doesn’t become digital signage until it’s graced with good content. Until then, it’s merely hardware; typically an LCD or LED commercial grade screen connected to a media player.

Once the hardware is set up and a good cloud-based software solution is chosen for the media player, the next step is to create content that fits your purpose. Digital signage, after all, is used to generate interest and help make noise about your business. Powerful, purposeful content can get you there.

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