What Kind of Digital Signage Screen Do I Need?
Making the decision to use digital signage is one thing, but trying to figure out what kind of screen you need to use is another, need some help?
Making the decision to use digital signage is one thing, but trying to figure out what kind of screen you need to use is another, need some help?
Higher education is using digital signage in multiple ways. Today’s college students are conditioned to video, screens, and Internet-based information. To drop them in an environment without it might actually be a culture shock.
Bear this in mind:
This demographic fills out paperwork – electronically.
This demographic becomes educated – electronically.
This demographic delivers information – electronically.
This demographic does their homework – electronically.
Sports stadiums are a sweet spot for digital signage. With thousands of fans in one location for hours, a stadium with bright lights and whooping fans offers many points of interaction from vendor stands, advertising networks, wayfinding, and much more.
Every day, more and more SME (small medium enterprises) are implementing digital technology to communicate with employees and partners, as well as share their message with potential clients.
The shift from traditional AV equipment to digital signage can be attributed to IT managers and influencers investing in the most reliable options for corporations, likely because they understand the importance of becoming part of up-to-date, innovative solutions.
Informed IT managers know what those innovations are.
But do you?
If you have a digital display in your retail store and recognize that it’s not moving your customers to buy or increasing your bottom line, you may have a problem.
If the content you display on your sign doesn’t attract or engage visitors, you may also have a problem.
Finally, if you feel like you’ve invested in an in-store customer engagement strategy that isn’t living up to your expectations and you think you’ve invested poorly, you can add that to the list of above problems.
Lucky for you, where there is a problem, there is always a solution.
There are best practices, tips, and tricks you can begin implementing to turn your digital problems into money-making solutions.
LED screens are changing.
Where they were primarily used outdoors at large sporting events or other venues, the screens are now popping up indoors — primarily making the transition because of the lowering in price point and the flexibility of what types of shapes you can make the LED screens to morph into.
As the popularity of LED screens grow, there is still confusion regarding which kind of commercial grade screen should be used: LED or LCD?
It’s a sticky subject, especially now that we are seeing more and more LED screens being used indoors.
To help you better understand the difference and move you to a place of clarity, here is a closer look at LED screens versus LCD screens.
The Olympics take it up a notch every year. From the opening ceremony to the carrying of the torch to the brilliant team colors worn by competitors from every country, one would think that the Olympics in Rio has everything they need for the most spectacular show on earth.
And they do…
They have everything, including some incredible outdoor digital signage that brings the 2016 Rio Olympics to a space where it is safe to say that any Olympic event today, in any location, has the ability to be the most technologically advanced event in the world.
So you own a retail store and you want to know how you can creatively use retail digital signage, eh? I get it.
Perhaps you want to use digital displays to make more money.
Perhaps you want to use an advertising network to attract more customers.
Perhaps you want to use screens to track your customers and what they like while making more money and attracting more customers. (Best option, right?)
With so many options, it can be hard to decide what do to, let alone how to do it.
But here’s the good news…
It doesn’t have to be hard.
Moving into the world of digital signage brings with it many questions, one of the biggest being:
Should I use a premise-based software or a cloud-based software?
It’s a great question…
We decided to answer this question and more so that you understand the pros and cons of each approach, as well as what types of companies use each option.
Digital signage should not be taken lightly. If it’s a profit you’re looking to turn, how you launch your content and what it looks like is crucial for a successful campaign.
Having said that, you should understand what each software option does and how it can best serve you.