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Chromecast for Digital Signage

Can you use a Chromecast for digital signage?

Google has been making waves in the digital signage market for about two years. They’ve made it clear that “Google is here” in terms of digital signage.

The Google ecosystem has compelling hardware and software available to drive your digital signs.

There’s frequent discussion about Google-based digital signage using Chromecast as a player. But Google has other products like the Chromebit and Chromebox that also work for digital signage.

So, which one should you use?

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March 24, 2016

Video Content With Digital Signage

Video on digital signage systems are powerful. A network of connected screens allows a company to advertise, inform, and connect with people all over the world.

But as important as the screens are, it’s what you decide to put on them that really counts.

There are pros and cons to using video, but more and more companies are finding that videos are more effective than still images.

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March 21, 2016

The Stats Behind Digital Signage For Restaurants

We all know that digital signage and QSR / Fast Casual restaurants are a match made in heaven.

But I like data. And I’m guessing you do too.

I like to know that digital signage actually works in these settings, rather than looking at the digital signage adoption rates and assuming it’s driving revenue for those companies.

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March 17, 2016

Digital Signage For Healthcare: 7 Ways to Use It

Recently, a family member of mine had a long hospital stay after complications to a back surgery.

When I went to visit him, just finding his room in the large medical campus proved challenging.

The TV high in the corner of the room was stuck on a news channel. Other than that, there was no source of entertainment. I recall my family’s frustration as they tried to get clear information about his condition and the doctor’s recommendations.

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March 14, 2016

7 Digital Signage Trends for 2016

If you paid attention to digital signage in the seventies, you’ve had the chance to witness the entire development of the industry—and what an incredible rise it’s been.

Back in the seventies, long before the arrival of the modern Internet, enterprising shop owners played VCR tapes on televisions to attract customers. Of course, all content had to be prerecorded, not to mention rewound once you reached the end of the tape.

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March 10, 2016

How Digital Signage can Benefit the Vending Marketplace

Digital signage has been around for a while but many people still put it in a box for what it’s capable of. Some think of digital billboards, some think of menus, and others think of lobbies with company information scrolling by.

Network advertising is another use case that’s very interesting. And that’s where the vending market comes in.

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March 7, 2016

Feature Comparison for Digital Signage Players

There are many digital signage solutions on the market. Some are purpose-built for very unique, niche requirements (for example think of the many unique digital displays that can be found on the Las Vegas strip and in their casinos).

Others are general purpose and are becoming more ubiquitous with respect to their use in everyday messaging.

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February 29, 2016

Top 4 In-House Advertising Trends

Have you ever gone to the store without knowing exactly what you were going to get?

Even if you do know, it’s so easy to get swayed. That’s why whenever I go to the grocery store, I have a rule for myself that I have to eat a full meal at least two hours before I go grocery shopping, or else I’ll buy a ton of stuff I don’t need.

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February 25, 2016

Fashion and Physical Stores: 6 Things Customers Want

Here’s something that might surprise you: people still love buying products in stores.

It might not seem accurate considering how online shopping has changed the retail landscape, especially after Q4 earning reports were released. But consumers still love to see, try, and feel the product their shopping for before committing to buying it.

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February 18, 2016
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