Feeds are a powerful feature within the Skykit Digital Signage Platform that allows you to seamlessly integrate content from various sources onto your digital displays.
These feeds continuously update your screens with fresh and relevant information tailored to your audience’s needs without any heavy lifting from you.
How Do Skykit Feeds Work?
Skykit Feeds establish connections with external data sources such as news outlets, financial data providers, and weather services. Once these connections are established, the feeds automatically pull the latest information and present it on your digital signage screens in a visually appealing—and easily digestible—format.
Whether you’re displaying today’s headlines, storm forecasts, or stocks, feeds help keep your digital signage relevant, encouraging viewers to check back often for the latest updates.
Benefits of Using Skykit Feeds
In today’s fast-paced world, information can quickly become outdated, rendering static displays less-than-effective. With Skykit Feeds, you can seamlessly integrate real-time data sources, ensuring your digital signage presents fresh content.
Skykit Feeds also allow you to tailor content to specific audiences or locations.
For example, you can display localized weather information or news updates relevant to a particular region. This targeted approach ensures that content is on-point for your diverse audience segments.
Additionally, Skykit ensures this dynamic content looks great too. Skykit Feeds are responsive—so they adapt beautifully to both portrait and landscape display orientations—as well as most display layouts.
Types of Feeds
Skykit Feeds offer a wide variety of content sources to keep your digital displays engaging audiences:
- News Feeds | Stay up-to-date with the latest headlines from trusted news sources* across different categories—including business, sports, entertainment, and more. Customize which news sources and topics are displayed. (*Note: Reuters, an independent news agency, provides news. Skykit is not affiliated and does not share any views communicated through the third-party provider.)
- Weather Feeds | Provide your audience with real-time weather updates, forecasts and alerts for their local area—or any other location of interest. Weather feeds can include current conditions, hourly and daily forecasts, radar maps, and severe weather warnings.
- Financial Feeds | Elevate viewer interest with updated financial feeds that grab attention. Choose from customizable theme options for personalized and brand-aligned feeds. Engage viewers with animations and graphs for up-to-date stock summaries and top movers. Look for additional categories coming in the future, including Markets (NASDAQ, S&P, etc.), Metals, Currency and more.
4 Tips For Presenting Engaging Feed Layouts
Creating visually appealing feeds is crucial for capturing your audience’s attention and ensuring effective communication. Skykit Feeds offers a range of customization options to help you present feed content that aligns with your brand’s aesthetic and messaging goals.
- Use Branding Elements: Incorporate your company’s color scheme, and typography to reinforce brand recognition and consistency across your digital displays.
- Prioritize Readability: Choose font styles and sizes easily read from a distance, and ensure sufficient contrast between text and background colors.
- Maintain Consistency: Establish a common theme across your feeds to create a cohesive and professional look.
- Optimize for Different Screen Sizes: Keep in mind your feeds are responsive and adapt seamlessly to different screen resolutions and aspect ratios.
More Great Features: Scheduling + Rotating Feeds
Skykit Feeds’ user-friendly interface and customization tools enable you to:
- Create visually stunning feeds.
- Effectively communicate your messages.
- Captivate your audience.
With Skykit Feeds’ scheduling and rotation capabilities, you can craft a seamless and captivating content experience for any audience. Whether you’re managing a single display—or a network of screens across multiple locations—Skykit Feeds provides the tools to keep your digital signage fresh, engaging, and tailored to your unique requirements.
Scheduling Feeds
Skykit’s intuitive scheduling interface allows you to set start and end times for each feed, enabling you to plan content delivery.
Whether you want to showcase a news feed during peak hours, or highlight weather updates throughout the day, Skykit Feeds empowers you to create schedules that align with your audience’s viewing patterns.
Rotating Feeds
Besides scheduling individual feeds, Skykit Feeds enables you to create rotation patterns with Playlists. You can seamlessly cycle through multiple feeds, ensuring a continuous stream of diverse content.
This rotation capability prevents stagnation and keeps your audience engaged, as they never know what compelling information will appear next.
The Future of Skykit Feeds
At Skykit, we continue to evolve our feed capabilities to provide powerful and versatile solutions for our digital signage customers. One key area of focus is integrations.
Our work to seamlessly integrate with popular data sources and platforms will allow users to effortlessly incorporate real-time data streams, social media feeds, and other dynamic content into their digital signage displays.
As the demand for dynamic and engaging digital signage solutions continues to grow, Skykit remains dedicated to pushing the boundaries of what is possible with feeds.
By leveraging cutting-edge technologies and prioritizing user feedback, Skykit aims to provide businesses of any size with exciting ways to deliver captivating and informative content to their audiences.
Ready to Get Started?
- How to Create a Web Feed https://support.skykit.com/docs/creating-a-web-feed
- Managing Web Feeds https://support.skykit.com/docs/managing-a-web-feed
