Every day, more and more businesses are implementing digital technology to communicate with employees and partners, as well as share their message with potential clients.
The shift from traditional AV equipment to digital signage can be attributed to influencers investing in the most reliable options for corporations, likely because they understand the importance of relevant content to the company.
But do you know what they’re implementing so you can get the most leverage from your solution?
The corporate sector is waking up to new ways to address large-scale audiences and employees with digital signage.
In a survey conducted by Digital Signage Today, over 30 percent of organizations polled said they are using digital signage screens outside of meeting spaces, primarily in offices with more than 500 people.
In addion, over 50 percent of companies surveyed that already use digital signage said they intend on expanding their network and how they use the signs sometime within the next two years.
That’s progress, my friends.
Now that you know the stats, how is digital signage in your corporate space progressing? Are you aware of the many ways you can use it?
If not, we want to inform you.
So allow us to do just that by offering eight ways corporate office spaces are using digital signage in the corporate space.
1) Spreading Positivity
No matter where you are, empowering your guests, employees, and management team will never go out of style.
Research on positive organizational psychology points to the fact that a positive environment can lead to dramatic benefits for employers and employees. If a happier workforce is your goal, this may be an ideal way for you to reach that goal.
Consider publicly recognizing staff achievements and milestones to help cultivate a positive working environment.
Or consider sharing positive images.
The Chelsea and Westminster Hospital in London are using video art and digital signage to improve patient welfare in hospitals. The displays distract patients so that they are moved to think of something other than any trauma they may be experiencing.
The digital displays also inspire and calm them using video art called “Living Photography.”
Anytime people can be inspired and empowered with powerful imagery, it’s a good day.
2) Enhancing the Coworking Concept
Coworking is becoming the norm in some areas of the corporate sector. As cubicle walls crumble, leaders in the corporate space are using large format digital displays to communicate with employees.
Instead of sending out e-mails or memos, group messages can be displayed on a centrally located digital sign for the entire coworking space to see.
This concept brings those in the space closer together, creating a trusting and open atmosphere for both employees and management.
At WeWork in New York, the company is using digital signage a little differently.
The shared workspace has just acquired Welkio, a digital sign-in system for guests. WeWork uses an iPad to track visitors in 88 WeWork locations across 22 cities.
Acting like a virtual receptionist, the digital concept takes a visitor’s first and last name, phone number, and other pertinent information, including who the visitor is there to see. It also snaps a picture of the visitor.
Within minutes, a text is sent to the person the guest is there to see, telling them to pick the guest up in the lobby. It’s a quick, efficient process.
This tracking process brings coworking spaces like WeWork one planet closer to the Jetson’s. It’s wild, wouldn’t you say?
3) Greeting Visitors in the Lobby
The lobby is where people tend to gather at corporate events. It’s also where guests are greeted when they first come through the door.
Corporate spaces are discovering innovative ways to use digital signage to greet visitors so they feel welcome right away. This is helpful if a receptionist or greeter is on the phone or engaged in conversation with another visitor.
At the Reitangruppen Headquarters in Norway, the wholesaler and retail company debuted a glasses-free 3D wall in 2015 in the heart of their lobby to greet their visitors.
Tore Hovda, part of the team that helped incorporate the concept in the lobby said, “We wanted to install something truly unique and break new ground in AV solutions. Magnetic 3D’s video wall was a great alternative to LED or traditional video walls for the lobby, considering its attractive price point and the seamless ability to show regular 2D content or next-generation, large-format, glasses-free 3D content.”
Groundbreaking, innovative, and attractive. That’s what the corporation was after and that’s what they got.
4) Streaming Messages to More Than One Location
Corporations that have more than one location can communicate will all locations simultaneously.
For example, each office equipped with a commercial grade screen in a key location can update workers with announcements from HR, streamlining communications and policies from one central location.
Downstairs in the lobby, the latest news, company stock prices, and traffic reports can be shared to keep lobby visitors busy and engaged.
Should the president of the company need to speak directly to all employees on a particular topic, he or she can do so by streaming a video message.
Think of all the paper and ink that would be saved in this way. Trees will love you. Pens and printers will love you more.
5) Training Employees
It’s not unusual for a company of any size to train a group of new employees at one time.
Out comes the dusty VCR and eight-year-old training tape that drones on and on about safety procedures and other protocol. Your audience is only partially engaged. But if your content is fresh, savvy, and relevant, training days are suddenly interesting. And your corporation looks stellar.
Because digital signage can be updated with the most pertinent information, it’s becoming more of a preferred method in training rooms. In the past, costly videos were created and shot by an outside company.
But if policies or procedures changed, a new video needed to be created. A corporation that uses digital signage need not worry about the cost of a new video because content created with digital signage software can be updated on the fly.
6) Informing and Educating
Starwood Hotels and Resorts wanted to find a way to deliver custom messages and news to its employees in a way that would attract their attention.
In early 2015, the company unveiled Starlab, a brand innovation studio located in Manhattan. Inside the studio, chandelier style LED screens are stacked artistically above a staircase in a high traffic area, boasting design and luxury in digital signage.
The digital chandelier shares various pieces of content, including real-time guest Twitter comments and Instagram posts. Employees never miss a beat of what hotel and resort guests are experiencing.
Per an article published on businesswire.com, Mike Tiedy, the Senior Vice President of Global Brand Design and Innovation at Starwood Hotels & Resorts said, “Starlab serves as our rally cry for innovation, a proving ground for new ideas, and a way to encourage collaboration among our design, digital and brand teams. In addition to creating a dramatic sense of arrival, we used every square foot of real estate available to tell our brand stories in new ways.”
7) Track Production
Some digital signage software offers options that allow the user to track sales, monitor production, and keep an eye on other bits of internal analytics.
By visually displaying this kind of information, employees can determine if they’re meeting their weekly or monthly quotas. Digital displays located in high-traffic areas of administrative buildings can also keep management up-to-date with any financial changes and stock prices.
The software stores this information, making it easy to access later. No more paper, no more file cabinets.
Thanks to the declining costs of some digital signage solutions, SME office spaces and corporate offices are testing digital waters with more faith.
Affordable media players and template-based content management solutions (CMS) are making digital signage easier to use. With so much flexibility, the job of the IT manager is manageable and enjoyable.
One sign can harness many solutions in a single office. Consider how corporations around the world are using digital signage to make their lives simpler, and implement the same strategies in your own business.
Do you need a more streamlined way to track inventory? Or does communicating with other offices outside of yours seem like a great way to utilize digital signage? How do you use digital signage in your corporate setting?