Sports stadiums are a sweet spot for digital signage. With thousands of fans in one location for hours, a stadium with bright lights and whooping fans offers many points of interaction from vendor stands, advertising networks, wayfinding, and much more.
Every day, more and more SME (small medium enterprises) are implementing digital technology to communicate with employees and partners, as well as share their message with potential clients.
The shift from traditional AV equipment to digital signage can be attributed to IT managers and influencers investing in the most reliable options for corporations, likely because they understand the importance of becoming part of up-to-date, innovative solutions.
Informed IT managers know what those innovations are.
But do you?
How does a quick service restaurant get hungry drivers through the drive-thru lane faster?
They digitize the entire process.
Yes, flashy digital outdoor menu boards that boast mouth-watering images (and video in some cases) is part of that digitization, but we’re not just talking digital menu boards here, we’re talking about digitizing the whole ball of wax.
If you have a digital display in your retail store and recognize that it’s not moving your customers to buy or increasing your bottom line, you may have a problem.
If the content you display on your sign doesn’t attract or engage visitors, you may also have a problem.
Finally, if you feel like you’ve invested in an in-store customer engagement strategy that isn’t living up to your expectations and you think you’ve invested poorly, you can add that to the list of above problems.
Lucky for you, where there is a problem, there is always a solution.
There are best practices, tips, and tricks you can begin implementing to turn your digital problems into money-making solutions.
“All the world’s a stage, and all the men and women merely players.”
In today’s Digital Age, that infamous line from Shakespeare’s As You Like It couldn’t be truer. Thanks to over 91 leading social media platforms worldwide, the world really is a stage. And if you’re looking to integrate social media with digital signage, you have to be willing to be a digital player.
Integrating social media with your digital signage campaign can do a plethora of things, like boost your brand, increase sales, and attract a different target audience.
But how do you do it?
LED screens are changing.
Where they were primarily used outdoors at large sporting events or other venues, the screens are now popping up indoors -- primarily making the transition because of the lowering in price point and the flexibility of what types of shapes you can make the LED screens to morph into.
As the popularity of LED screens grow, there is still confusion regarding which kind of commercial grade screen should be used: LED or LCD?
It’s a sticky subject, especially now that we are seeing more and more LED screens being used indoors.
To help you better understand the difference and move you to a place of clarity, here is a closer look at LED screens versus LCD screens.