If you dabble in digital signage, you probably recognize this figure and what it stands for: $13.8 billion.
No? Doesn’t ring any bells? Shake any trees? Light up any digital signs?
That figure is what market researchers say will be spent in the digital signage industry in 2017. $13.8 billion dollars. That means digital signage is generating more and more interest in various industries across the globe, and those industries are buying in big, big ways.
Kiosks made their debut sometime in 1977 after a student at the University of Illinois at Urbana-Champaign created a touch-screen system that offered users information to find movies, bus stops, extracurricular activities, and courses.
In 1985, the retail industry grabbed hold of the kiosk concept and used a series of interactive kiosks after the shoe retailer Florsheim Shoe Company started using them in various locations. Over 600 kiosks shared images and videos of shoes to consumers that were not available in the actual stores.
Digital signage doesn’t become digital signage until it’s graced with good content. Until then, it’s merely hardware; typically an LCD or LED commercial grade screen connected to a media player.
Once the hardware is set up and a good cloud-based software solution is chosen for the media player, the next step is to create content that fits your purpose. Digital signage, after all, is used to generate interest and help make noise about your business. Powerful, purposeful content can get you there.
Content is king. We all know that by now.
The best marketing, ad, and engagement campaigns companies run are always founded on a compelling story, offer, or message. Even if your goal with your digital signage is to engage your employees, you can still learn from the big ad campaigns.
We’ve got 7 steps to developing your digital signage content strategy that can shift your sales and branding message significantly.
Higher education is using digital signage in multiple ways. Today’s college students are conditioned to video, screens, and Internet-based information. To drop them in an environment without it might actually be a culture shock.
Bear this in mind:
This demographic fills out paperwork – electronically.
This demographic becomes educated – electronically.
This demographic delivers information – electronically.
This demographic does their homework – electronically.
If you know anything about marketing, you know the primary goal is to advertise, attract, and sell. Over the years we’ve seen marketing change in ways we never thought possible.
In the 50’s, it was pen and ink drawings in magazines. In the 70’s, photos took over. In the 90’s, video, radio, and television reigned supreme. Today, Internet advertising and digital marketing are calling the shots.