May 23, 2016

5 Examples of How Industries Use Digital Wayfinding

Digital wayfinding, a remarkable advancement in the digital signage world, wasn’t always so remarkable. Once upon a time, wayfinding consisted of carving directions into stone or bending a young tree at a certain angle to show the way to an important place. It worked. And then the motorcar was built. The world recognized it needed traffic engineers to manage the clunky cars so they wouldn’t crash into each other as they made their way along the dusty roads. It was these traffic engineers that began to think about sign systems. Before long, road signs, arrows, and exit signs were put up, taking the pain out of exploring unchartered territory. Today things are much different. I don’t need to tell you that, because you already know just how different they are. From GPS systems to mobile apps to digital signage, wayfinding has grown. And it’s not about to stop anytime soon. From standing kiosks to mobile apps, wayfinding is leading the way – literally. So who in the industry is using digital wayfinding? And is it working for those that are using it? Here are some ways different industries incorporate wayfinding, and how that incorporation is changing the way businesses and organizations are showing up in the world.